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By: Tim Donaldson
Winter Blues – Why Not Buy
an ATV?
It is now February and the last time you’ve
seen daylight was early November. The winter
grind has many of us leaving for and coming home
from work while it is still dark. Once home, we
shovel snow and salt the sidewalks. For most of
us, winter is pounding us with Arctic blasts as
we are forced to experience the solidarity of
being confined indoors--the frigid below-zero
temperatures being too much even for the most
seasoned outdoor enthusiasts. The spring-time
itch to get outside becomes overwhelming. What
should we do?
How about getting ready for spring by buying
a new ATV?! It will certainly occupy your time
until modest temperatures return, and we’ve all
heard the tales around the water cooler, pitting
model versus model, so why not go out and find
one for yourself and join in the excitement?
I like to call ATV purchasing process
"experiences" rather than simply an experience,
because it is truly such. No other word can
quite describe it. Although the stories I’m
about to relate may seem fantastically untrue, I
assert that they are indeed 100% fact, well most
of them, and that I have personally had these
same "experiences." I have categorically listed
them below.
Friend Experience
Your first experience will begin while
contemplating the right purchase, as a whole
host of questions arise:
- Which make, model, engine size?
- Should I get 2-wheel or 4-wheel drive?
- How about a utility or sport quad?
- What is better – independent rear suspension
or straight axle?
- Do I really need power steering?
As your friends catch word that you’re in the
market for a quad, they will offer their helpful
insights. Remember, these are the same guys that
have their ATV brands pasted all over their
vehicles. Some of them may even have names
tattooed on their body. Do you really think that
you’re going to get an unbiased opinion from a
guy that has a brand name tattooed across his
forearm? Let me just say that for every friend
that you have, you will have as many differing
opinions about what to buy.
Once you’ve decided that you are more
confused now than before after talking with your
friends, you will decide that it’s time to go it
alone and discuss your options with the local
ATV dealerships. Walking through the showroom
floors, salespeople will eye you as timid prey
ready to be devoured. With words from your mouth
broadcasting lack of experience and technical
savviness, these predators will line up for a
taste of the kill. Determined to succeed in
negotiating for the best value, you press on
into the second of the experiences called the
"salesperson experience."
Salesperson Experience
Let’s face it. These people are in business to
make money. If they didn’t, we wouldn’t have
ATVs to enjoy. However, we all want to walk away
from a deal knowing that we received the best
value. Here are some common scenarios:
The “I Know Less Than You Salesperson" or at
least so you think. Let’s look at it this way,
you are comparing two different model years of
the same make. Salesman #1 says, “The 2006 model
is much better than the new 2007.” Of course,
wanting to know more, you respond by asking,
"Why?" There’s a long pause, and finally, no
answer. How can this be? This guy really doesn’t
have an answer to your question. Then why did he
make that comment? Each of these thoughts burn
through your mind as you realize that this guy
is just interested in clearing out the ’06
models.
Then, there’s the “I Will Sell You Anything
Salesperson," even if it leads to your own
bodily harm. A conversation with Salesperson #2
goes something like this: “Oh, you’ve never
ridden before. Then you would love the new
Yamaha 700 Raptor. It’s great for beginners!”
Are you kidding me? Obviously, you are a little
brighter than this guy gives you credit for, and
you wisely decide to move on to someone else.
Alas, you have finally narrowed the search to
a quad that you’re ready to purchase. Enter in,
“That’s My Favorite Model Salesperson." As you
contemplate in the final moments, Salesman #3
informs you that the quad you are about to
purchase is his very favorite in the entire
store. His fellow co-conspirators chime in and
add that it is their favorite, as well. Come on,
I hate to challenge their genuineness, but can
you really believe the entire sales staff finds
your selection to be the very best in the store?
Hey! If you’ve made it this far, you had better
go for it!
Envy Experience
It’s now time for all your friends to ogle your
new purchase. Be prepared to allow courtesy
rides when spring rolls around. Be advised that
someone may actually wreck it! As everyone
praises your "wise choice" decision, make sure
you tell them about all the helpful information
you got at ATVSource.com!
No matter whether you buy a new ATV this
winter or dream about getting “ol’ trusty” out
on the trails, just remember, spring is right
around the corner. See you, then!
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