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By: Robert Janis
Insuring An ATV
Event

KTM 450 XC Sport ATV |
Okay, now we have some idea on how to insure
our personal ATVs (Insuring an ATV). But what if
you are planning an event like say a race or
just a plain, mundane ride? Can you obtain
liability insurance coverage?
The answer to that question is yes. There are
many companies that will write coverage for an
event including racing or rides. Two such
companies are K&K Insurance Group, Fort Wayne,
Indiana; and Wisenberg Motorsports in Houston,
Texas. K&K can cover non-sanctioned events as
well as events that are sanctioned or produced
by the World Powersports Association (WSPA) and
Wisenberg covers racing events and non-racing
events sanctioned by the American Motorcyclists
Association/All Terrain Vehicle Association.
Events That Are Covered
Events covered by K&K include demonstrations,
ATV races, motorsports races, road courses,
specialty motorsports events, snowmobile
competitions, and racing associations. Wisenberg
Motorsports covers events that are sanctioned by
a group like the AMA or the ATVA.
According to Doug Morris, director of the All
Terrain Vehicle Association, the first step to
getting coverage is getting your event
sanctioned by the AMA/ATVA. The procedure starts
with filling out an application to become an AMA
promoting organization. The application can be
downloaded from the American Motorcyclists
Association’s website
http://www.amadirectlink.com/organizers.
It is a very simple one page application that
asks a variety of questions. Obviously, you will
have to provide the name of the group putting on
the event, the address of the track where the
event will be held, whether it is a motocross,
off-road, or track race, and whether just ATVs,
motorcycles or both are to participate in the
event.
Once you are a chartered promoter with
AMA/ATVA, you can sanction your event and apply
for insurance coverage. Again, you need to fill
out a simple sanction and separate insurance
which you can obtain from the AMA website
http://www.amadirectlink.com/organizers. The
application will ask you to define what kind of
event you want to insure -- Motocross/Arena or
Stadium Cross, Class 1A, Class 1, Class 2; Class
4 Supermoto, Road Riding, drag, speedway; road
riding events with more than 1,000 entrants;
Dirt Track (mile, half a mile, ST, TT), Enduro,
Grand Prix, Ice Racing, Hare Scramble, Ice Race,
Road Race, or speed; Observed Trials, Trail
Ride/Off-Road Poker Run, Dual Sport, Field Meet,
or Road Riding Events; or Bike Show, Open House,
Swap Meet, Cruise-In (non-riding events). The
application also asks if your event is for one
day or multiple days and whether it includes a
practice. They will insure a practice as part of
the overall coverage. And you can also get
coverage that includes camping, set up, and
teardown for an additional 10 percent of the
entire event premium.
And, as you can see, just about any event that
can include an ATV can be insured. The
difference is that the premiums are more
expensive for the racing events than the
non-racing events. “For example, insurance for a
motocross event for a million dollar liability
policy starts at about $920 a day,” said Morris.
“For a non-racing event like a trail ride, the
premium cost is $161 per a one million dollar
policy. A non-racing event costs so much less
than a racing event because it is less risky.”
Morris said that the location of the event
does not matter when the policy is written. They
would like you to apply for insurance about 90
days before the event. This is mostly for
publicity reasons. The associations have many
different types of publications and they want an
opportunity to promote the event through them.
“The American Motorcyclists Magazine goes to
285,000 people and the ATVA has a newsletter
that goes out to all of it members and you will
also be listed on the AMA and ATVA websites,”
said Morris.
This insurance is spectator and participant
legal liability insurance, said Morris. It does
not cover the individual entrant’s medical or
property. “To cover this they need to get
insurance on their own,” said Morris. He
suggested that ATV riders need fire and extended
coverage for their ATV as well as personal
medical coverage.
The coverage for a non-racing event includes
liability for the land owner and producer of the
event and also covers individuals. So, if an
accident should occur during say a club ride,
the producer of the event, and the owner of the
land on which the event took place plus the
offender are covered. Morris said that most
policies would only insure the producer and the
landowner, not the participants.

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“Spectators of racing and non-racing events
are also covered,” said Morris. “If it is a
speed-oriented event like a motocross, hair
scramble, etc., then an ambulance must be on
site. For trail rides, poker rides or
other events like that no ambulance need be on
site,” said Morris.
Moreover, there needs to be fencing along the
perimeter of the track so that non-participating
spectators cannot get on the track. Yet, it is
not required for an agent to visit the site and
do an inspection of the track or course.
Morris pointed out that the AMA/ATVA searches
out the best possible source for insurance, in
price, coverage and reliability every few years.
However, they have had an on-going relationship
with Wisenberg Motorsports for several years and
recently renewed it for 2008.
“The AMA has been around for 85 years and
needs to have a company that has an A+ rating,”
said Morris. “We’ve got a lot at stake, and our
promoters and riders do to.” So, since a
relationship has developed between AMA/ATVA and
Wisenberg, the AMA/ATVA knows what’s expected of
the promoters and the event location in order to
get coverage, and Wisenberg trusts them in doing
the proper things.
Doug Morrissey, Safety Director of the World
Powersports Association (WPSA), is responsible
for securing insurance for WPSA sanctioned
events. As previously stated, the
organization uses K&K Insurance and is not
sanctioned by AMA. WPSA has been sanctioning
powersports events for more than 10 years.
Morrissey pointed out that the insurance
company would like to see a layout of the track
and would want race event producers to include
photos of the track and the proximity of fencing
as far as the track and spectators are
concerned. He also noted that the insurance
company wants to get an estimate of the number
of spectators who may be attending the event.
“This is only the second year we’ve been
insuring ATV racing events, so we are still
trying to get a handle on how many spectators
come out to witness an ATV race,” said
Morrissey. He added that the insurance company
wants at least professional paramedics or EMTs
on site and under some circumstances and
ambulance. “We always have EMTs on site who
travel with our staff,” said Morrissey.
“Our EMT/ALS partner is a company called
Trauma Care Emergency Services, Inc., who are
specialists in motorsports injuries and racing
of all types,” continued Morrissey. “With a
combined experience of more than 10 years in the
field of power sports racing, we have tailored
our equipment, vehicles, and training to meet
the needs of the racing industry. We provide an
array of specialized tools and vehicles that
through our years of experience have proven to
be an invaluable resource. In most cases we have
gear that most traditional emergency services
usually do not, or cannot afford to carry that
we feel is a benefit to have trackside for
riders and spectators alike. Another benefit to
having the same Track Response Team at every
event is that it helps build a level of trust
with the riders, teams and families. “People
like the comfort of seeing the same medics at
each event just as they like the comfort of
seeing their normal doctor at home,” said
McClain and Wheels.
“In most cases ambulance transport is not needed
due to the fact that injuries encountered at
power sports events typically require
stabilization and transport by personal vehicle,
continued Morrissey. “In the event they
encounter an injury that requires ambulance
transport, it takes time to assess, treat and
stabilize the injured rider. In that time frame
we’ve already activated local emergency services
for an ambulance and any other resources needed
if not already on site.
“Our staff of EMTs who are experienced with
ATV racing events research every site we race at
which we race to determine if local ambulance
response time is within the 5-10 minute window
we’ve established as a maximum allowable time
for travel,” said Morrissey. “We coordinate with
the local emergency services at every facility
in an attempt to plan any possible scenario and
communication procedures that we may need to
utilize in the event of an emergency. We
encourage the local emergency services personnel
to come out and stand-by if they have resources
available, and in some cases have an air
ambulance service on site.”
Lee Geiling is with K&K Insurance, the
company that insures WPSA racing events. He
noted that the event must first be reviewed to
determine if it would be eligible for one of its
motorsports insurance programs. “We have
established underwriting guidelines that are
used to determine whether a risk can be insured
through our program,” he said. “The guidelines
are based upon exposures specific to the
activity or event taking place and contain the
criteria that must be followed in order to
qualify for coverage and potentially reduce the
possibility of claims.”
He cautioned that producers of events may be
surprised at the number of requirements that
must be satisfied in order to obtain insurance
coverage. So, when seeking insurance query the
agent carefully to ascertain all aspects of what
his company can and can’t do.
Some requirements require the presence of
paramedics and/or an ambulance and special
spectator protection such as fencing, separation
distances from the sides of jumps, where
spectators are located, how spectators are
controlled during the event and more. He added
that on-track racing personnel must be able to
control the course and the course or track must
be secured to prevent spectator entry during the
event. “The course should be designed by someone
with experience, and who is familiar with the
operating characteristics of the vehicles being
ridden,” said Geiling.

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We all know that ATV races take place in all
sorts of environments from a stadium or track to
a cross country track or a desert course.
Geiling noted there may be companies that insure
events in different environments, but in the
case of K&K, they insure racing events in a
controlled course like a stadium or track, not
point-to-point races like we see in the SCORE
INTERNATIONAL Events or the Best in the Desert
races.
He concluded that a number of other things
can influence coverage of an event. This can
include the experience of the promoter, the
financing behind the event, and other activities
taking place around the event.
To get insurance from K&K a promoter or
producer of an event must complete an
application. “The application contains
information that we need to determine if an
event is insurable under our insurance program,”
said Geiling. “The applications are very
detailed and provide the underwriter with
sufficient information to begin the underwriting
process. The information also forms a basis for
additional questions that may need to be asked
to accurately understand all the activities
taking place surrounding the event like
concerts, camping, fireworks, etc. As part of
the application submission, a diagram of the
course or track is required and, in some cases,
photos and/or a survey of the event location by
the insuring company may be required before
coverage is provided.”
Geiling suggested that you start the process of
getting insurance 60 days before the event. “As
always, the more time the better, especially if
you are ‘shopping’ for insurance or conducting
the event for the first time,” he said.
So, if you are interested in producing an ATV
race or ride, do some preparation, check out the
various insurance companies to see if they will
insure your event, find out what they want, and
then go out and get it.
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