By Robert Janis
H-Bomb Films Brings ATV Freestyle to the
Forefront of Extreme Sports
It was sort of like a perfect storm. Growing
up in California Wes Miller was into extreme
sports--ATV riding and racing and watching
surfing, skateboard, and snowboard movies. He
grew up riding three- and four-wheelers and has
been riding ATVs since 1983. He even raced at
times coming in second and third at the Baja
1000 and winning some local events and
participating in Mickey Thompson races as well
as GNC, MX and TT and GP’s and Speedway racing.
He was also featured in some videos. Then he had
a “Eureka” moment. “Why doesn’t someone produce
ATV videos like the surfing, skateboard, and
snowboard videos,” he thought. He filed the idea
until 1997 when he founded H-Bomb Films which
does just that.
Miller self financed the start up of the
Fallbrook, California-based company and all of
its projects. To date the company has produced
more than 15 films. He does not have any formal
training in film production. No degrees or
classes in film are on his resume. Instead, he
taught himself. As he put it, “I bought the
cameras and read the manuals.”
The management team of H-Bomb Films also
includes Edward “Lalo” Loperena, manager; John
Lovell, graphic designer and website master; and
BC Vaught, director of sales, marketing and
booking for the Bomb Squad (more about them
later). None of them had film production
experience prior to the start up of the company.
That’s not to say that there is no professional
advice coming from someone when the videos are
made. Miller said that he hires freelancers who
have production experience and takes them with
him to his shoots. The people involved include
cinematographers Jessica Young and Todd Bell.
The company has made its mark producing the
Huevos series of ATV freestyle films. So far,
ten have been produced. By the way, the title of
the series can sound a little confusing. Huevos
in Spanish means “eggs.” But in Spanish slang it
means “Balls.” Now it makes sense.
Locations for the videos include most states in
the U.S. as well as South Africa, Namibia,
England, Mexico, Costa Rica, and Puerto Rico.
The Huevos videos have been nominated for and
have won seven Xtremmy Awards given by Impact
Video, a distributor of extreme sports films.
Impact is also a major distributor of H-Bomb
H-Bomb Films have dealers worldwide who sell the
videos. In the U.S. there are nine dealers in
California; one each in Maryland, Missouri,
Oregon, Pennsylvania, Utah, Vermont, Washington,
Wisconsin, and Wyoming. There are also four in
Dealers are also in Australia, Canada, Costa
Rica, England, Germany, Portugal, South Africa,
Spain, and Sweden.
For the most part, the dealers or distributors
sell the videos to ATV retail stores who then
sell them to the public.
These films are not cheaply made or amateurish
in any sense of the imagination. In fact,
innovative filming techniques are used such as
aerial shots from a helicopter. Innovative
stunts are shown, too, such as back flips and
Anyone who views these videos should not be
squeamish. Footage of riders doing stunts that
result in broken bones is kept in, not edited
out, so that all can see.
The company has a number of sponsors including
Lonestar Racing, Elka Suspension, AC Racing,
Flexx, Fullbore Innovations, Alba, IMS, Roll
Design, Maxxis Tires, Ultimate Control, RV,
Hyper Wheels, Fox Shox, SMF Pipe and Rhinocraft.
Miller said that he is able to line up sponsors
because he and his company have built a
reputation in the ATV community during the last
20 years or so, and people in the industry know
The Bomb Squad
Besides making videos, H-Bomb Films also
includes a freestyle stunt team called “The Bomb
Squad.” “We formed the Bomb Squad in the late
1990s or early 2000s,” said Miller. “When we
were doing our early films, ATV freestyle was in
its infancy. Some guys were doing tricks but
weren’t making any money. So, we decided to form
a team to go out and do shows as a way for them
to generate revenue for themselves. None of the
money goes to H-Bomb. We serve as the team’s
manager or agent, and we book them to
participate in events. We do not produce events.
We also use them in our films. The team concept
allows them to make money so they don’t need a
full-time job, and we have them available when
we need them for our projects.”
Riders who are familiar to Miller and Vaught are
usually recruited to be members of the team.
Miller also gets calls and e-mails from ATV
riders who want to join. However, to actually
make the team, these riders need to show proof
of their talent--a video of their performances.
Most of the members of the Bomb Squad do not
have racing experience, but some do including
Dana Creech. Members of the team who do race are
sponsored by Polaris. These team members are
racing on the WPSA Racing Tour on a Polaris
Outlaw 450 MXR.
The Bomb Squad includes: Ryan Bemis, 20, Cave
Creek, Arizona; Justin Goodno, 20, Temecula,
California; Christian Gagnon, 29, Quebec,
Canada; Eric Taylan, 18, Fresno, California;
Sheldon Riggs, 24, Chandler, Arizona; Dylan
Starks, 11, Murray, Kentucky; Tyler Pittman, 12,
Murray, Kentucky; Cody Land, 13, Cypress, Texas;
Bren Marra, Colten and Caleb Moore; Jason
Luburgh; JR Hinds; Casey Martin; and Dana
Finally, H-Bomb Films has a website [www.hbombfilms.com].
The site includes sections that promote the Bomb
Squad as well as events in which the team will
perform. This site also includes links to
articles and other coverage of H-Bomb Films,
plus the ability to download video trailers and
an online store where visitors can purchase
H-Bomb Films videos.
If you want to see some exciting videos of
riders doing things thought to be impossible to
do on an ATV, visit the H-Bomb Films site, take
a gander at their photos and trailers; and then
purchase one, some or all of the videos.