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By: Tim Donaldson

Fisher's ATV World

“In His Own Words” - Up Close & Personal with Brian Fisher of Fisher’s ATV World

Continued from page 1

Brian & Melissa 1st year anniversary open house.
Brian & Melissa 1st year anniversary open house.

ATVSource: Where do you get the ideas for the show? Inspirations? Do you ever get “Writer’s Block”?
Brian: We receive a lot of requests for shows through email and also get ideas from riders at events we attend. After five years of owning an ATV business and talking with thousands of customers, we feel like we have a pretty good grip on what people might be looking for. We have production meetings every Tuesday and everyone is always on the lookout for a good ATV story for the show. We always welcome our viewers’ ideas and suggestions because there’s always room for improvement, we know. We feel that people watch television to be entertained. They also like to gain a little knowledge and stay up on the industry news. That’s exactly what we try to give them. As for “writer’s block,” the majority of our show is “reality based” so a lot of what you see is me being myself out on the trail. I’m just taking you, my ridin’ buddies, along for the ride! It’s all “off the cuff” so to speak!

ATVSource: How many people are involved in making the show? The number of staff, etc.?
Brian:  We’ve got about twelve people on the Fish Staff that make this all happen, and they do a phenomenal job if I must say so myself!

ATVSource: What’s your typical entourage on a trip? We normally see Brian and others on the show, but how many people are actually on the trail that we don’t see making it all happen?
Brian: I usually take along at least two to three people on every trip. There are normally two to three video cameras running at all times. Sometimes I take an extra person along to take still photography as we’re getting more into doing show promo posters, calendars, events, brochures, and website stuff. Melissa usually travels with us and does a lot of the producing. She’s one of the best videographers we’ve got, too! My other three videographers/photographers include Bone, J.C. and Greg.

Brian at Hatfield & McCoy Trails
Brian at Hatfield & McCoy Trails

ATVSource: Is it difficult to stage the shots while everyone is driving by?
Brian: No, not really. We’ve got this down to a science and use two-way radios a lot on the trail riding shots.

ATVSource: Depending on your pace, is it difficult to manage your family?  Does scheduling permit a “traditional” lifestyle?
Brian: You know, we get this question all the time. I tell everyone that “we’re showing our kids that nothing JUST happens for you in this life…you need to MAKE IT HAPPEN!”  They are not deprived, in the least. Melissa’s mother (their grandmother) comes to our home, when we’re out of town and takes good care of them! During the summer when they do not have school, they get to travel with us a lot. I guess it’s not the “traditional” lifestyle that you would call normal, but who wants to be normal. I worked in a printing factory for twelve years and they pretty much owned my time. I remember several years that I had to work twelve hour days on Thanksgiving and Christmas and be away from my family. Now, I control my time. If our kids have something going on, I’m there. I’m also there most mornings to make the kids’ breakfast and see them off to school! If I was still at that printing company, I would be gone before they awoke and then I’d be home just before they get tucked into bed! I’m very happy with our “lifestyle!”  Our kids know now that they can do anything they set their minds to if they’re willing to work hard and NEVER GIVE UP!

ATVSource: I’ve noticed from recent shows that your entire family is involved in the trips. Nice!
Brian: We get a lot of emails and comments from people that we meet on the road about how much they enjoy seeing our kids on the show. Many people have even commented about watching them grow up on the show. My oldest son Tyler (who is now 15) made his first appearance on the show three years ago, when I set up his first ever deer hunt at age 12 in Missouri with country music artist Tracy Lawrence as our special guest. He had an unbelievable time! When he shot his first buck, I don’t know who was more excited, him or ME! It was incredible! We used this show as a way to educate our viewers on hunting with ATVs. We also ran a story around that same time of a camping trip we did with all three of our kids in Ohio. We produced this show to cover riding ATVs with kids. Since then, our kids have grown up quite a bit and been on the show several times. They get to see (and appreciate) all the hard work that goes into making it!

ATVSource: How long have you been riding ATVs? Why did you choose ATVs over other motorsports vehicles (motorcycles)?
Brian: I’ve always lived in the country, so dabbling in powersports is something we just do from kids on up. I can remember my first ATV was actually an ATC when they first came out–the Honda 200X to be exact. Man, did we have fun on those three-wheelers!  Then, when the four wheelers/ATVs came out, I was hooked! I’ve ridden dirt bikes lots of times, but I really enjoy riding ATVs much more than motorcycles. I also had a few street bikes in my time, too. I really am more partial to the utility ATVs, over the sport quads. They serve a lot more purposes than just recreational riding, too!

Brian in Mexico
Brian in Mexico

ATVSource: Have you ever had any accidents or close calls? How did that impact your view of ATV riding?
Brian: I’m pretty careful, but I like to have fun just like any other guy. I guess the accident that sticks out in my mind would have to be the shoot that we were on with Dirt Wheels in the Imperial Sand Dunes where I was riding a Kawasaki KFX700 with some new sand tires from ITP that we were testing out. Now if you’ve never ridden in the sand dunes, this is one experience you gotta do. It’s incredible. The dunes we were riding on were higher than you could even imagine–like mountains in the desert. We were all having some fun, and I rode this KFX700 to the top and was making a sharp turn to roost the sand for a shot my cameraman was getting. When I turned and hit the gas to roost, those ITP tires hooked up and shot me off the ATV. This dune was so high that both I and my ATV started flipping down. Everything came to a halt, and all I remember is sitting there wondering what state I was in. Those guys got a big kick out of that once they knew that I was all right. Other than that, everything else was pretty minor.

I took the courses to become an ASI Instructor and a DCNR Instructor and can honestly say that I’ve learned a few things from taking these courses. I really think most ATV Accidents happen when people are doing things that they shouldn’t be doing like driving an ATV while they’re drinking or riding in an area where they’re not supposed to be riding. It’s just like any other sport that you do, there’s gonna be accidents. How many car accidents happen each day…guess that’s why they call them accidents? Doesn’t mean I’m gonna turn in my driver’s license and quit driving! Same goes with riding an ATV!

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