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By: Robert Janis

An In-depth Look At How Polaris Uses Webcast to Train Dealers

Continued from page 1...

StratosFour’s Involvement

According to Richard Moffitt of StratosFour, the company works with clients in a number of ways. “In the case of Polaris, we worked directly with them and their videographer to develop a plan,” said Moffitt. “We worked with Polaris in person, over the internet and by phone suggesting ideas that had worked best for our clients in the past and that would give them the best results for the end user, the technicians in the shops watching the webcast.”

According to Moffitt, Polaris planned the event one and one half months in advance. He recommended that a company should probably plan at least 30 to 60 days in advance.

“We are a very hands-on company,” continued Moffitt. “When we do a webcast, we actually watch it from both sides of the internet--the production side and what the viewer sees from their office. By watching from both sides we can adjust the stream ahead of time if needed if there are bandwidth issues on the internet.”

StratosFour starts its projects by identifying the client’s need, determining what their audience is going to be and setting goals. “We do a needs-analysis with the client and help develop a plan,” said Moffitt. “In the case of Polaris, they have dealerships around the world and technicians in shops that had to be reached. So we developed a 7-hour program and broke it up into four segments of about 2 hours each. That would allow more flexibility in terms of viewing.”

As noted, much of the production of the webcast was done by Polaris. Its technical curriculum developers created the program and an outside videographer did the filming. If StratosFour does the production work, then it shoots the video and brings it back to the StratosFour office for post production. The client is then given the opportunity to review and tweak the program, and then it is integrated with power point and StratosFour software. A date and time for the initial presentation is then scheduled and hyperlinks are sent out in invitations to the end user.

The day of the webcast a StratosFour representative is in contact with the client by phone. “We are talking with them and making sure that the end users are seeing the webcast as it should be seen,” said Moffitt. “Moreover, StratosFour representatives are taking questions from the audience during the webcast and feeding them to the people in the video so that they can answer them.”

Moffitt noted that after the initial webcast, the presentation is put up on the client’s website for viewing for as long as 12 months, 24 hours a day, 7 days a week. And StratosFour also creates monthly reports for the client describing who is viewing the webcast.

The Webcast

The initial webcast took place on November 13, 2008. But the entire presentation including questions and answers is available for viewing for the next 12 months on the Polaris website. Rengel pointed out that viewers can still ask questions.

So a technician at a dealership can view the entire 7 hours or can watch the two-hour segments one at a time or in combination. Employees of a shop can watch at any time 24/7 either from their shop or from home.

Polaris and Rengel have been very pleased with the results. Also, according to Rengel, the company has already made plans to do more webcasts in 2009.

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