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By: Robert Janis

A Childhood Hobby Becomes a Business Success

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The brothers decide on what to manufacture based on their own needs and the needs of customers. “If we decide we want to build a roll cage, we build a prototype product and then make revisions until it is

 exactly what we want.”

They also make aluminum billet accessories based on their own personal preferences. “It is an R&D thing,” said Justin. “We take an item, render it into the design we want, and then build it. A lot of it comes from our own personal preference and a lot of it comes from the personal preferences of our customers. A customer comes in and asks us if we can build a product that we may not offer. We build it; and then if we figure that others will want it too, we build more and sell it.”

All products that they make are fully tested. Tests include bolting the item onto their racing UTVs and riding a racing event, but they also test products by doing recreational riding which includes riding sand dunes, trails in forests, and recreational desert riding. Everything is tested on their own vehicles.

The Racing Team

The racing team was started in January, 2006. It first competed in Best in the Desert events riding a Yamaha Rhino. In that first season of competition the team finished second. “We learned a lot,” said Justin. “We didn’t have very many finishes. We had a lot of breakdowns, but we learned a lot about off-road racing that year.”

In the beginning of the 2007 racing season, the team developed its relationship with Polaris. That is when they started racing the Polaris RZR. They compete exclusively in desert racing events. The team is a family affair and includes Justin, Brandon, Bill, their mother, Justin’s wife, some guys who work in the shop who help prep the team, guys from Polaris, and friends. “Depending on the race, we have from 5 people to 20 people working for the team,” said Justin.

The Jagged X racing team won the Best in the Desert Series in the UTV class in 2007 and 2008.

The racing team is a direct source for extreme testing of products that Jagged X produces. “We can take a product that we are building for every day use, bolt it on a race car, and go test it through things a normal consumer would never see. If it lasts through the racing, we are confident about selling it and know it is a bulletproof product.”

The company sells its products through its website (www.jaggedx.com). It also has a real live store in Phoenix that includes a retail showroom and the company’s fabrication shop. It has also built up a very small dealer network where they sell products wholesale.

The Future

Jagged X is in the process of developing a full production facility so that it can do all work in house. It plans to expand its wholesale business this year and in coming years and produce more products that it does not offer now.

For more information visit: www.jaggedx.com.

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