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By: Robert Janis

PRM-ATV

Being Good Listeners Helps Make PRM Products Successful







It often happens that successful businesses start off in a home’s garage. That was the case with PRM Products of Central Point, Oregon. Dan Phillips and his wife Deborah started it as a part-time venture in 1982 while they were involved in the construction trade. Dan had some off-road experience and had raced in some SCORE events.

About that time ATVs offered for racing had vulnerable undersides, and there was no product available to protect them. Phillips, who was known for his suspension fabrications on early ATCs, was asked by racers to come up with a product that would provide that protection. As a result, he and his wife began making protective plates and accessories for 250R three-wheelers.

From the very beginning of the business, Dan and Deborah Phillips considered input from customers as essential in product development. In fact, it was input from racers that was imperative in the development and ultimate sale of the protective plates. Also, racers continue to provide input to help produce products that “Work as well as they look!”

He also enhanced his aluminum welding skills constructing three-wheelers and quads that have run in the Baja 1000, San Felipe events as well as other SCORE races. And he did some racing himself.

Soon the Phillips gave up their day job; and in 1988, after just six years of doing business, they moved out of the garage to more traditional facilities.

The company now has seven employees and makes racks, bumpers, side bars, grab bars, z-plates, and edge bumpers for ATVs made by:

Yamaha
Honda
Suzuki
Kawasaki
Polaris
Artic Cat
Bombardier/ATK
KTM ATVs

Deborah noted that everyone associated with PRM rides ATVs “all the time.” “So when we think there is a need for a product we want, we make it,” she said. “And what we come up with is usually what our customers want, too.” She also volunteered that communication with customers gives them ideas.

The company has its own research and development department where new products are constructed. Then they are given to racers for testing. “Racers put our products through extreme testing,” said Deborah. “They race with our products along rocky terrain, in forests and more. They are always hitting something with a lot of force so they can test the durability and reliability of products. When the racers are finished racing, they return the products back to us; and we study them and learn how to proceed.”

PRM sells its products through the internet, directly to retail customers, and through dealers. The company has dealers throughout the U.S. as well as in other countries including Canada, Costa Rica, and South Africa.

They also have a website (www.prm-atv.com) where one can find out more about the company, research the products they offer, buy  products, and get other information.


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