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By: Robert Janis

Custom Axis, Inc.

Employees of Custom Axis Racing Shocks Live, Breathe Off-Road

I don’t know about you, but if I were a racer of ATVs, I would select products made by manufacturers who have more interest in the field than just a 9 to 5 job. I would want people who are also racers and who have been making quality products for a while.

Well, that’s the case with the staff of Custom Axis Racing Shocks. First, you know that quality is priority one when you learn that Custom Axis is associated with Penske Racing Shocks. Second, you have to feel secure when you hear that the staff of Axis ride motocross motorcycles every week. Moreover, many who work for Axis are part of the Penske staff, and many of them compete in American Motorcycle Association events. Also, the company’s short track technicians drive Sprint cars. In fact, one engineer raced Super Motard. “Everyone here is passionate about racing in one form or another,” explained James Arentz, technical director for both Custom Axis Racing Shocks and Penske Racing Shocks.

As its name says, Custom Axis makes custom racing shocks. Also, the shocks the company makes for ATV racing are tough and can certainly take the stress. They can do this because the shocks are made of the finest materials. Moreover, the company uses the latest CAD/CAM technology. If you took the time to inspect a Custom Axis shock, you will discover that there is no cast or welded parts. Damper bodies are machined from special smooth burnished ID steel tubing. Then,  they are treated with a special surface enhancement that assures the best wear and assures that the shock stays corrosion free.

The quality is evident throughout the product. For example, the shock eyelet pivots feature aircraft quality, Teflon-lined spherical bearings and stainless steel mounting spacers. All external and internal components are made of machined quality aluminum which is anodized to assure durability. The shocks also feature 5/8-inch diameter shafts that handle a ridiculous amount of damping load without fatigue.

Finally, the shocks are filled with Custom Axis’ own race-proven suspension fluid.

Of course, Custom Axis has its own in-house research and development department that is staffed with experienced and skilled racing technicians. The company also sponsors racers many of whom participate in GNC and GNCC racing events throughout the year. The company also has a support team complete with vehicle that assists Custom Axis racers at GNC and GNCC events. Also, these racers are used by the R&D department to test and help develop new components. It is safe to say that each and every component goes through extreme testing and competition applications.

Custom Axis is constantly determining if its products need to be enhanced or if a new product needs to be introduced through extensive laboratory and track testing. The company also gets input from staff that ride as well as from its sponsored racers. “We are well equipped to rapidly respond to new development and production of test parts,” said Arentz.

The company sells its products factory direct and through its own dealer network. And, according to Arentz, Custom Axis also uses internet commercial sites. It offers a full range of ATV, MX and UTV products. According to Arentz, the most popular products are the Axis-Air shock and the Plush Ride System for rear coil-over shocks. It is currently developing new products for UTVs including the Polaris Razor.

If you are a racer who is interested in seeking Custom Axis sponsorship, submit a proposal to:

Custom Axis Racing Shocks
Attn: Sponsorship
150 Franklin Street, P.O. Box 1056
Reading, Pennsylvania 19603

Custom Axis is also developing a brand new website to debut shortly that includes a plethora of product technical information. Visit: www.customaxisshocks.com for more information.


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