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Q® Helps Maximize Power with Q® TorquePower™ Full Synthetic

Q Line Grows with Introduction of Full Synthetic for Trucks and SUVs

Q TorquePower Full Synthetic Motor Oil 10W30 BottleHOUSTON, TX – Q® motor oil continues its role as the brand to help maximize power with the introduction of Q TorquePowerTM Full Synthetic. This new advanced motor oil formulation is engineered to help maximize torque in the engines of hard-working trucks and SUVs, to help give drivers the power they want for towing, hauling and off-roading. No leading synthetic oil provides more torque than Q TorquePower.

Q TorquePower Full Synthetic is the next generation of the heat-activated Q® motor oil line introduced in 2004 to help maximize power to the auto enthusiast market. Torque is a force that produces rotation, such as when an automobile engine delivers torque to the drive shaft and wheels. But poor power transfer can rob your engine of torque. Q’s heat-activated formula helps maximize power transfer from the engine to the driveshaft to help truck and SUV owners get the torque needed to meet their towing and hauling needs.

According to recent US Department of Transportation Federal Highway Administration figures, there are nearly 40 million truck and over 30 million SUV owners in the U.S. Q TorquePower Full Synthetic fills an important power need for those drivers.

“People put load and towing demands on their trucks and SUVs,” says Troy Chapman, Director of Marketing, Quaker State and Q. “Q TorquePower Full Synthetic is designed to help maximize engine torque whether you are towing a trailer onto a highway or pushing for more performance in off-road adventures.”

In addition to helping maximize torque, Q TorquePower Full Synthetic provides exceptional protection against friction, outstanding resistance to thermal breakdown and superb protection against engine stress under heavy loads. It also offers great protection against oxidation and deposits, as well as excellent low-temperature protection. The proprietary heat-activated molecules in all the Q motor oils are activated as temperatures increase, to create a low-friction, ultra-heat resistant lubrication film.

The new Q TorquePower Full Synthetic will be available at installer and retailer locations starting in late August of 2006. The suggested retail price is $4.99 per quart at retail and $59.99 for an oil change at installed locations. Available viscosity grades include: 10W-30, 10W-40, 5W-30, 5W-20. The Q TorquePower Full Synthetic launch will be supported with a comprehensive nationwide marketing campaign that includes advertising, consumer and installer promotions, direct mail, trade shows, point-of-purchase materials and public relations.

Q TorquePower Full Synthetic meets the performance specifications of: ILSAC GF-4, API SM/EC, Ford WSS-M2C-929A, GM6094M, DCC MS-6395.

Quaker State’s Q line of motor oils features a family of specialty motor oils that have been customized for specific engines and driving needs. In addition to Q TorquePower Full Synthetic, the line includes Q Advanced Engine Full Synthetic; and three specific Q Racing Oils. These premium-performing lubes cover just about every possible application for the automotive enthusiast.

Quaker StateThe Q line of performance products also includes the Qâ Power System -- a unique line of premium engineered coolants and fluids designed to work in combination to fight heat and power-robbing friction to help maximize horsepower. The Q Power System of products consists of Q Advanced Engine Full Synthetic motor oil, Q Quench™ Radiator Additive, Q Coolant/Antifreeze with Quench™, Q Gear & Differential Lubricant SAE 75W-90, and Q Transmission Fluid.

About Quaker State
Quaker State is among the industry’s most innovative motor oil brands and offers a full line of products to meet every type of vehicle engine need. Quaker State is the first motor oil brand to create a synthetic blend of motor oil, one of the first brands to develop High Mileage Engine motor oil, and the only brand to market its motor oil product in a clear bottle. For more information about Quaker State products, please visit

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