Suzuki Welcomes Kobi Iseri
as the New Off-Road PR Coordinator
BREA, Calif. (March 2, 2007) – American
Suzuki Motor Corp. (ASMC) today announced that
Kobi Iseri has been hired as the off-road press
relations coordinator for ASMC’s motorcycle/ATV
division. Iseri will be responsible for working
with enthusiast media in the ATV, motocross and
off-road motorcycle segments. He will report
directly to Glenn Hansen, ASMC’s communications
manager for the motorcycle/ATV division.
After an 11-year career in the computer and
technology industry, Iseri decided to switch
gears and work in the motorcycle industry to
pursue his passion. As a motocross enthusiast
and amateur racer, he brings a vast amount of
knowledge about the industry, the products and
the media that cover them.
“I’m excited to join the Suzuki team and am
eager to get started,” said Iseri. “I look
forward to a long and successful future with
Iseri regularly rides at Southern California
motocross tracks and has already established
relationships with some of the industry press
that he’ll be working with on a regular basis.
He’s even the proud owner of a Suzuki RM-Z450,
which he purchased because, “if it’s good enough
for Ricky Carmichael, it’s good enough for me.”
“We’re thrilled to welcome Iseri as the
newest addition to our communications team,”
said Hansen. “He is a ‘true’ enthusiast, and we
know he’ll shine in working with all of our
Iseri will graduate this spring from
California State University, Fullerton with a
bachelor’s degree in communications with an
emphasis in public relations. Iseri, 28, resides
in Irvine, Calif.
About American Suzuki
The Motorcycle/ATV Division of American Suzuki
Motor Corporation (ASMC), Brea, Calif., was
founded in 1963 by Suzuki Motor Corporation.
ASMC markets motorcycles and ATVs via an
extensive dealer network throughout 49 states.
ASMC’s parent company, Suzuki Motor Corporation
(SMC), based in Hamamatsu, Japan, is a
diversified worldwide manufacturer of
motorcycles, ATVs, scooters, automobiles and
marine engines. Founded in 1909 and incorporated
in 1920, it has 120 distributors in 191