Suzuki ATV is Serious about
Brea, CA – April 24, 2007 – Coming on the
heels of Suzuki ATV Division's announcement of
hiring Acorn Woods Communications as their PR
firm, is the news that they have created a new
full time in-house position of ATV Public
Relations/Sales Promotion Senior Specialist.
This new slot will be occupied by Gabriel
Castillo who has moved up from within the Suzuki
Gabe has worked for Suzuki in their customer
service department for the last three years. He
came to the attention of Operations Manager Rod
Lopusnak because of his easy-going, personable
manner and get-it-done attitude – two qualities
that they both share.
Prior to Suzuki, Gabe had a stint at
Yoshimura, Pro Circuit and Race Tech Suspensions
where he spent some time wrenching. He is no
stranger to ATVs or motorcycles. His childhood
was spent on dirt bikes and quads in the deserts
of California and Mexico (he is bilingual in
Spanish). Currently, he has traded up to a
GSX-R750 that he rides to and from work as well
as to college where he is finishing up a
Gabe will be working directly for Rod
Lopusnak in the Brea, CA office, assisting him
in coordinating new product launches, media
support and overseeing special promotions.
"I'm thrilled to have someone so eager and
personable as our in-house ATV PR specialist,"
Lopusnak commented. "Suzuki is looking beyond
just our immediate goals when it comes to public
relations. We are constantly trying to better
the sport as a whole – across OEM lines. By
increasing our PR operations, we are taking a
leadership role within the ATV community."