Cabela’s named most visited
Hitwise ranks Cabelas.com No. 1 in the
Sport and Fitness Category
SIDNEY, Neb. – Cabela’s Web site,
www.cabelas.com, was ranked No. 1 in the outdoor
retailer industry based on market share of U.S.
visits in 2006. The World’s Foremost Outfitter
led the Sports and Fitness Category from a
Hitwise report of more than 10 million U.S.
Internet users – the largest on-line sampling of
“Cabela’s on-line channel reinforces our
brand strength as the World’s Foremost
Outfitter,” said Dennis Highby, Cabela’s
President and Chief Executive Officer. “By
delivering on Cabela’s commitment to providing
our customers the best service, selection,
quality and value, Cabelas.com has risen above
Launched in 1998, Cabelas.com provides
customers with a convenient, user-friendly,
secure e-commerce site offering all of the
merchandise included in Cabela’s famous
catalogs, as well as selected Internet-only
merchandise. The Web site also serves as a
clearinghouse of outdoor information and links
to Cabela’s other business services.
“I’d like to thank our entire Cabelas.com
staff for their hard work and dedication in
making the site the best it can be,” said Highby.
“Their efforts, and the efforts of all our
nearly 13,000 employees, are the backbone of