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Yamaha

Yamaha Grizzly 700 FI Continues To Win Awards for Innovation
“ATV of the Year” Award is Latest Recognition for Yamaha’s Grizzly with Electric Power Steering

Yamaha Grizzly 700 FI
Yamaha Grizzly 700 FI

Cypress, CA – June 21, 2007 -- Yamaha Motor Corporation, U.S.A. continues to receive top awards and industry praise for its innovative 2007 Grizzly 700 FI Automatic 4x4, the world’s first ATV with fuel injection and Electric Power Steering (EPS). Since first taking top honors for Field & Stream magazine’s “Best of the Best” award in August 2006, Yamaha’s Grizzly has garnered a number of accolades including “Best Big-Bore Utility” and “ATV of the Year” honors at the Ehlert Powersports Awards of Excellence ceremonies on May 7.

“As the first ATV to market with Electronic Power Steering, the 2007 Yamaha Grizzly 700 FI inspires confidence that makes the machine easier to ride,” stated the Ehlert Awards ceremony program. “Power-assisted steering might headline the list of features the Grizzly 700 FI received, but there is more to the completely redesigned machine that made our decision even easier.”

The Grizzly 700 set a new benchmark for success by capturing the attention of ATV riders everywhere, as well as some of the biggest awards for our industry,” said Mike Martinez, Yamaha General Manager of ATV & SxS Operations. “We expect to continue our run in 2007 with continued recognition -- not only for the first electric power steering on an ATV, but also for the many other innovative features that have made the Grizzly the best utility ATV on the market today.”

Two more prestigious prizes in the Grizzly 700’s trophy case include QUAD Off-Road Magazine’s 2007 Readers Choice Awards for “Favorite Utility Quad” and “Favorite Innovation” for the vehicle’s electric power steering. The May 2007 issue complimented the vehicle stating, “The Grizzly’s innovative power steering system makes the machine a snap to steer through some of the roughest terrain.”

All-Terrain Vehicle Magazine also gave a nod to Yamaha’s Grizzly this year awarding it “Best New Concept” for the ATV’s electric power steering. The magazine’s April 2007 write-up concluded, “The simple fact is, no matter what skill level you have, once you’ve ridden an ATV with power steering, it’s tough to go back.” And later in the article promised, “Trust us, drive a Grizzly once and you’re hooked.”

International expert publications jumped on the Grizzly bandwagon this year as well. ATV Rider magazine out of Canada named the Grizzly 700 the “All Category ATV of The Year” describing the vehicles as “… the first ATV equipped with power steering and the most modern injected engine. The engineers have added a lot of features while keeping within the 600 lb. range and that is a major accomplishment.”

Enthusiasts were not the only ones to take notice of the Grizzly 700’s increased performance and new features. Farm Industry News recognized it as having “… topped our list of ATVs featured in the magazine.” The Grizzly became a 2007 “FinOvation” winner for receiving the best reader interest in a new ATV. The publication noted the new power steering and fuel injection as two key elements that warranted all of the attention.

As a final test of the Grizzly 700’s unmatched ability and innovative features, Dirt Wheels magazine recruited real world testers, including the publication’s editors and industry experts to run Yamaha’s machine through their own tests. Compared with other vehicles in its class, the Grizzly was labeled the publication’s “Big-Bore Utility ATV Shootout” winner.

About Yamaha
Yamaha ATVs and SxS vehicles are designed, engineered and built tough! Yamaha Motor Corp., USA was started in 1977 and is a Japanese-based, wholly owned subsidiary of Yamaha Corporation. Yamaha Motor Corp., USA headquarters are located in Cypress, California. For more information on Yamaha, visit www.yamahaoutdoors.com.


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