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GBC Motorsports

Title Sponsor GBC Motorsports Sets the Pace with Introduction of Four New Tires at Upcoming WPSA Virginia National

LONG BEACH, Calif., June 26 -¬ GBC Motorsports (www.gbcmotorsports.com), a division of Greenball Corporation dedicated to the powersports industry, is setting the pace as the title sponsor of the WPSA Virginia Nationals (www.southforkmx.com) with a new website and ad campaign supporting the national launch of four new ATV tire lines.
As the title sponsor of the WPSA Virginia Nationals, GBC Motorsports is preparing to launch four (4) new aggressive tires. Designed to “leave nothing undiscovered,” the all-new tires include the Afterburn, Dirt Commander, Grim Reaper, and the Spartan A.C.R. These tire lines join GBC’s other brands of performance ATV and motorcycle tires, including the Dirt Devil II, Mudbuster, and Gator.

The launch of the four tires will be heavily supported by a soon-to-be launched GBC Motorsports website, www.gbcmotorsports.com, and national advertising campaign by the Artime Group (www.artimegroup.com). Embodying the off-road lifestyle, the new GBC Motorsports website and ad campaign will appeal to the typical rider with hip and carefree imagery and messaging that focuses on family, mountain trails and crossing streams.

“We are dedicated to providing our dealers with the latest tires from the most reliable sources worldwide at a competitive price. These four new tires demonstrate our ongoing commitment to grow our business and become a major player in the industry,” said Randy Tsai. “The GBC Virginia Nationals is the perfect venue to launch the marketing campaign and create excitement about our new tires.”

The WPSA Virginia Nationals will take place on Saturday, June 30th and Sunday, July 1st at Virginia Motorsports Park outside of Petersburg, Virginia. Qualifying races will be held on the preceding Thursday and Friday. Televised coverage of the two races will be provided by ESPN2, with Round One televised on August 18, 2007 followed by Round Two on August 25, 2007. The televised race coverage will begin at 12 P.M. ET.

GBC Motorsports fuses technical expertise with broad motorsports experience to produce performance tires for ATVs and motorcycles, including All Terrain, Knobbies, Mud Terrain and Sand.

To learn more about the GBC Motorsports and its lines of ATV and motorcycle tires visit www.gbcmotorsports.com.

About GBC Motorsports
GBC Motorsports is a division of Greenball Corporation dedicated to the powersports industry. For over 30 years, Greenball Corporation (www.greenball.com) has been providing high quality for a variety of applications. GBC Motorsports sells All Terrain, Knobbies, Mud, and Sand Terrain ATV tires, as well as motorcycle tires, via dealers throughout North America. GBC Motorsports tires are distributed through eight regional centers located in California, Florida, Indiana, Ohio, South Carolina and Tennessee.


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