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LAURELDALE, PA.,  August 14, 2007 - Yuasa Battery Inc., the leading manufacturer of batteries for powersports vehicles, has announced that David Martell of Chesterville County, Va., won the Yuasa Battery "Winner's Choice" Sweepstakes.

Those who entered the sweepstakes had the chance to win and choose from one of the four grand prizes; a Sea-Doo GTI, Kawasaki Volcan 900 Classic LT, Honda TRX450R or an Arctic Cat Prowler XT 650H1.

Of these prize choices, Martell chose the Arctic Cat ATV Prowler XT 650H1. Martell, a pharmacist, and his wife, Margaret, a nurse, have two sons and two grandsons. They all enjoy the great outdoors and are often found hunting and fishing.  "For the past year I have been looking at the Arctic Cat ATV. When I saw the sweepstakes I immediately entered," says Martel. " I am very excited and have never won anything like this in my life."

Martell's new Arctic Cat ATV will join his Suzuki ATV and Seadoo, all three equipped with a Yuasa battery. "Friends of mine have Arctic Cat ATVs and really enjoy them," says Martell. "Our hunting club leases land in Nottoway County where there are miles of trails and bridges along the river. It's a great place to enjoy our powersports vehicles."

In addition, twenty-five first place prizes consisting of a Yuasa battery charger, Yuasa jumper cables, and a Yuasa battery also were given away.

"We created the contest to heighten brand awareness of Yuasa's "World Class" quality products and services among powersports enthusiasts," said Joe Majesky, Director of Sales for Yuasa.  "Yuasa's commitment to quality is never ending. The sweepstakes was part of our effort to continue to improve consumers' powersports experiences."

"Arctic Cat is very pleased that Yuasa, a great supplier of batteries, chose one of our products for their sweepstakes," says John Tramby, Marketing Manager for Arctic Cat. "We are confident that the winner will receive many years of great service with the Arctic Cat ATV."

On Friday, August 24th, Yuasa will be presenting Martell with his new Arctic Cat ATV at Watkins Outdoor, in Colonial Heights, Va.  "The staff at Watkins Outdoor is honored to be the hosting dealer for the presentation of Mr. Martell's new Arctic Cat ATV Prowler," says Susan Watkins, owner of Watkins Outdoor. "Arctic Cat accents our line of outdoor equipment and we look forward to serving Mr. Martell in the future."

The Yuasa Battery "Winner's Choice" Sweepstakes was a fun way to extend brand awareness to powersports enthusiasts. Participants could enter the contest between January 2-June 30, 2007 by visiting the Yuasa sweepstakes web site or by mailing an index card with the appropriate information.  An Independent Sweepstakes Administrator selected the winners in a random drawing.

Yuasa Battery Inc., with headquarters in Laureldale, Pa., provides batteries and related accessories to the powersports industry. Yuasa Battery is one of the largest American manufacturers, distributors and original equipment (OE) suppliers of batteries for motorcycles, all-terrain vehicles (ATVs), snowmobiles, scooters, and personal watercraft (PWC) in North America.  For additional information, visit

Arctic Cat Inc. designs, engineers, manufactures and markets snowmobiles, and ATVs under the Arctic Cat brand name, as well as related parts, garments and accessories.

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