"WINNER'S CHOICE" SWEEPSTAKES GRAND PRIZE WINNER
LAURELDALE, PA., August 14, 2007 -
Yuasa Battery Inc., the leading manufacturer of
batteries for powersports vehicles, has
announced that David Martell of Chesterville
County, Va., won the Yuasa Battery "Winner's
Those who entered the sweepstakes had the
chance to win and choose from one of the four
grand prizes; a Sea-Doo GTI, Kawasaki Volcan 900
Classic LT, Honda TRX450R or an Arctic Cat
Prowler XT 650H1.
Of these prize choices, Martell chose the
Arctic Cat ATV Prowler XT 650H1. Martell, a
pharmacist, and his wife, Margaret, a nurse,
have two sons and two grandsons. They all enjoy
the great outdoors and are often found hunting
and fishing. "For the past year I have
been looking at the Arctic Cat ATV. When I saw
the sweepstakes I immediately entered," says
Martel. " I am very excited and have never won
anything like this in my life."
Martell's new Arctic Cat ATV will join his
Suzuki ATV and Seadoo, all three equipped with a
Yuasa battery. "Friends of mine have Arctic Cat
ATVs and really enjoy them," says Martell. "Our
hunting club leases land in Nottoway County
where there are miles of trails and bridges
along the river. It's a great place to enjoy our
In addition, twenty-five first place prizes
consisting of a Yuasa battery charger, Yuasa
jumper cables, and a Yuasa battery also were
"We created the contest to heighten brand
awareness of Yuasa's "World Class" quality
products and services among powersports
enthusiasts," said Joe Majesky, Director of
Sales for Yuasa. "Yuasa's commitment to
quality is never ending. The sweepstakes was
part of our effort to continue to improve
consumers' powersports experiences."
"Arctic Cat is very pleased that Yuasa, a
great supplier of batteries, chose one of our
products for their sweepstakes," says John
Tramby, Marketing Manager for Arctic Cat. "We
are confident that the winner will receive many
years of great service with the Arctic Cat ATV."
On Friday, August 24th, Yuasa will be
presenting Martell with his new Arctic Cat ATV
at Watkins Outdoor, in Colonial Heights, Va.
"The staff at Watkins Outdoor is honored to be
the hosting dealer for the presentation of Mr.
Martell's new Arctic Cat ATV Prowler," says
Susan Watkins, owner of Watkins Outdoor. "Arctic
Cat accents our line of outdoor equipment and we
look forward to serving Mr. Martell in the
The Yuasa Battery "Winner's Choice"
Sweepstakes was a fun way to extend brand
awareness to powersports enthusiasts.
Participants could enter the contest between
January 2-June 30, 2007 by visiting the Yuasa
sweepstakes web site or by mailing an index card
with the appropriate information. An
Independent Sweepstakes Administrator selected
the winners in a random drawing.
Yuasa Battery Inc., with headquarters in
Laureldale, Pa., provides batteries and related
accessories to the powersports industry. Yuasa
Battery is one of the largest American
manufacturers, distributors and original
equipment (OE) suppliers of batteries for
motorcycles, all-terrain vehicles (ATVs),
snowmobiles, scooters, and personal watercraft
(PWC) in North America. For additional
Arctic Cat Inc. designs, engineers,
manufactures and markets snowmobiles, and ATVs
under the Arctic Cat brand name, as well as
related parts, garments and accessories.