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BRP Launches Full Line of Can-Am Technical Riding Gear

Often, OEM clothing offerings are little more than run-of-the-mill gear with corporate logos. BRP takes a different approach with its Ski-Doo® snowmobile gear, Sea-Doo® boating gear, specifically designing its clothing to enhance the experience of its vehicles.

And now it’s doing the same with its 2008 line of Can-Am® riding gear. The line, which includes technical riding items, protective gear [including helmets] and casual wear, will be available in Can-Am dealerships in September 2007.

Like Can-Am ATVs, the 2008 Can-Am riding gear is aimed at enthusiasts who insist on high performance and high tech.

Take the new over-the-boot X-Team Cross Pants, specifically designed for performance ATV riding. The mesh-lined, water-resistant fabric is some of the most breathable in the industry, keeping the rider dry inside and out. A molded rubber kneecap and perforated leather reinforcement are specifically positioned on each leg matching the ergonomics of the new DS™ 450 sport quad. Reflecting the realities of ATV riding, the stretch crotch panel is waterproof, unlike generic motocross pants. The entire pant is incredibly light, weighing less than two pounds [.9 kg].

There’s even innovation in the new X-Team Hybrid gloves. Seams around the fingers are inverted, giving them a seamless feel, increasing handlebar feedback. The Can-Am logo on each index finger even adds grip!

“Our consumers want our gear to be the best in the sport,” said Stéphane De Luca, Sales and Communication manager, Parts, Accessories and Clothing, BRP. “We’ll get there the same way Can-Am ATVs are getting there – by combining the latest technology with great design and input and feedback from ATV enthusiasts.”

See a Can-Am ATV dealer for more information, or to see the entire line.

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