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Honda Unveils 700cc Sport ATV, Big Red Side-by-Side and Upgrades 400EX for 2008

400EX Red
400EX Red

400EX White
400EX White

700XX Red/Black
700XX Red/Black

700XX Black/Silver
700XX Black/Silver

Big Red Camo
Big Red Camo

Big Red Red
Big Red Red

Torrance, Calif.—American Honda Motor Company announced more additions today to its 2008 ATV, products at the company’s annual dealer convention in Anaheim, California.

“Our theme at this year’s show is Dream Team 2008 and Honda enthusiasts will be pleased to see the number of dreams we’ve brought to reality for 2008,” said Honda Press Manager Jon Row. “We have a number of new flagships in various segments. The all-new TRX700XX introduces incredible power, comfort and handling to the high-performance ATV market.

“We are also especially pleased to early announce the 2009 Big Red, Honda’s first entry in the MUV (multi-use vehicle) side-by-side market. With the introduction of Big Red, it will soon be clear  to our customers that Honda understands their needs better than any other manufacturer in the side by side market.”

American Honda’s powersports product line now encompasses 58 models, many of them all new or significantly redesigned.

New for 2008

The TRX700XX re-defines the ATV Sport category with heretofore unobtainable levels of engine performance, handling, comfort and confidence. With double-wishbone independent rear suspension (IRS), a unique, centered, chain drive system and an all-new fuel-injected, liquid-cooled 686cc engine churning out monstrous torque, the TRX700XX is the new Sport ATV “King of the Hill.” For highly experienced riders 16 years of age and older, the TRX700XX is offered in Metallic Black/Silver and Metallic Black/Red.
MSRP: $7,899
The sporty TRX400EX receives revised suspension components and settings, a lighter clutch pull for all-day riding comfort, a wider seat with a narrower seat/tank junction for improved ergonomics, aggressive, new next generation bodywork, long life LED brakelight and taillight. For highly experienced riders 16 years of age and older.  Offered in Red/Black, Black/White.  
MSRP: $5,999
Big Red (early-announcement 2009 model)
Honda enters the MUV market with a side-by-side machine that leapfrogs the competition to set new standards in utility and recreation. With numerous automotive-based technologies, Big Red features a powerful 675cc OHV liquid-cooled PGM-fuel-injected single-cylinder engine and an automatic transmission with three selectable drive modes plus Reverse, front and rear independent double-wishbone suspension, a roomy cab featuring rubber-mounted bucket seats with adjustable backs, and a specially designed, highly durable, tilting cargo bed. A broad selection of Honda Genuine Accessories will also be offered. Big Red will be available in the Summer of 2008.

Returning ATV Models

FourTrax Rancher ES/FourTrax Rancher
Whether the day calls for work or for fun, the ready-and-willing Rancher is a great partner from sunup to sundown. Available with economical manual shifting or push-button shifting with Honda’s Electric Shift Program (ESP). New Yellow color joins Red and Olive.
Rancher MSRP: $4,499
Rancher ES MSRP: $4,699

FourTrax Rancher 4x4 ES/FourTrax Rancher 4x4
Talk about tough customers, the 420cc FourTrax Rancher 4x4 cranks up outdoor adventures with a full list of features including selectable 4WD/2WD TraxLok, torque-sensitive front differential and fuel injection, plus the option of Honda’s Electric Shift Program. New Black color joins Red, Olive and NaturalGear™ Camouflage.
Rancher 4x4 MSRP: $5,399 to $5,749
Rancher 4x4 ES MSRP: $5,599 to $5,949

FourTrax Recon ES/FourTrax Recon
This rugged mid-size ATV continues to be a best seller thanks to its stylish appearance, get-it-done credentials and the option of manual or push-button electric shifting. New Blue color joins Red and Olive.
Recon MSRP: $3,699
Recon ES MSRP: $3,899

About Honda
American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and personal watercraft in the U.S.  American Honda’s Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers.  For detailed information, visit

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