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Off-Road Expo

LEGENDARY OFF-ROAD EXPO RETURNS TO POMONA FILLED WITH
EXCITING NEW FEATURES AND ENTERTAINMENT
Toyota Off-Road Ride and Drive, Diesel Dyno Shootout, UROC RockCross Racing, Live Music and More

SANTA ANA, CALIF. (September 12, 2007) – The 2007 Off-Road Expo presented by Toyota, the nation’s largest off-road consumer products show series, will invade the Pomona Fairplex October 6-7, bigger than ever. A number of thrilling new features are sure to excite the crowds such as sanctioned UROC rockcrawling racing, a Toyota Off-Road Ride and Drive, live music, a KidsZone and much more.

"Off-road enthusiasts of all ages will be amazed at all there is to do and see at this year’s Expo, which has expanded and taken over the infield of the race track and an additional hall at the Fairplex,” said Show Director Tom Gattuso. “The Expo is definitely the best place in the country for off-road lovers to see all the hottest new vehicles to add to their wish lists and get together with others that share their passion for off-roading. We are excited to have added even more entertainment this year to further expand the social atmosphere for the thousands of off-road lovers who make the trek each year to Pomona.”

This year’s Off-Road Expo showcases all the latest and hottest off-road toys, technologies, gear and accessories from more than 350 of the industry’s leading manufacturers, dealers and distributors. In addition to the line-up of 4X4s, sand rails, ATVs, dirt bikes, rock crawlers, side-by-sides, mud boggers, Jeeps and accessories on display, the Expo will come to life with exciting new entertainment features including:

  • Toyota FJ Cruiser Ride and Drive – For the first time ever, Off-Road Expo is home to a free Toyota FJ Cruiser Off-Road Ride and Drive all weekend long. This Ride and Drive lets attendees 18 and older get behind the wheel of an FJ where it belongs – on the dirt! It also allows drivers to discover first-hand the quality and performance of this amazing off-road machine in a fun, no-pressure environment. The off-road course was built to fully demonstrate the ruggedness of the FJ Cruiser, as drivers maneuver over side berms, hills, rocks and more.
  • “Off-Road Expo LAUNCH’D, presented by Dirt Alliance Dirt Tour” – This cool new outdoor “LAUNCH’D” zone is the perfect area for attendees to get together with friends, listen to live music, sit down and socialize with other off-road fans. Exciting new live entertainment will rock the Expo with four bands playing each day, courtesy of X103.9 FM, “The Inland Empire's Alternative Rock” station. Bands set to take the stage are: Orange County-based Everyday Tragedy; Inland Empire-based Inhale; Idasas; and Anger is a Gift – a Rage Against the Machine tribute band.
  • United Rockcrawling and Off-Road Challenge (UROC) Skyjacker Pro RockCross National Race – The Expo is the second stop of the UROC Skyjacker Pro RockCross National Series race, a new breed of off-road motorsport that combines technical rock crawling with head-to-head racing, eliminating tedious time trials! Taking place on a special course built on the infield of the race track, this competition includes heats of more than two dozen racers who will compete in races throughout the weekend.
  • “Bully Dog Diesel Dyno Shootout”– For truck lovers who have always wanted to know their truck’s actual horse power, this is a do not miss feature! Sponsored by Bully Dog, truck owners are encouraged to bring their trucks to the Expo and hook them up to the Expo’s first ever dyno machine, located outside buildings 8 and 5. There are two classes of participants: open and street class, and the cost is $55 per participant. Each entrant will receive an official certificate noting the exact horsepower and foot-pounds of torque so they can brag to all their friends! Additionally, cool prizes will be awarded for trucks with the most horsepower. Space is limited so register online at www.offroadexpo.com.
  • 40th Anniversary Baja 1000 Display – For the first time ever, the Expo is home to an area dedicated to the history and future of the world famous Baja 1000 race, which takes place every November in Baja, Mexico. This year marks the 1000 mile race’s 40th anniversary and to celebrate its rich history, race producer SCORE has created a display showcasing  numerous historical vehicles, as well as pictures, videos and trophy cases from all 40 years! SCORE radio will also be broadcasting from the display with special appearances by Baja 1000 racers. This year’s race festivities kick off November 10, in Tijuana and culminate November 16, in Cabo San Lucas and as a special surprise to all in attendance, SCORE will be announcing this year’s race route live at the Expo – a can’t miss feature for desert racing fans!
  • Motocross America – ‘The Tour’ – New this year at the Expo is the Motocross America Tour display, which in conjunction with the AMA Motorcycle Hall of Fame Museum, traces the evolution of motocross in the United States with period bikes, images and apparel, showing the growth and technological evolution of this popular sport over the years. Motocross and Baja legend Malcolm Smith and stars such as Decoster, Hannah, Bailey and McGrath will all be depicted in the display along with championship-winning dirt bikes.
  • MotoKids/Cycle News “KidsZone” – Also new this year is a special area just for kids filled with balloon artists, an inflatable obstacle course, contests, prizes and more. There will even be a rock climbing wall that will test even the best climbers ($5 per person). Kids are encouraged to visit the KidsZone to register for some great prizes and to enter the MotoKids Coloring Contest for a chance to win a brand new FMF BMX bicycle! This is a great place for kids to enjoy hours of fun, courtesy of MotoKids and Cycle News magazines.
  • M.O.B. FMX - Freestyle Motocross – Freestyle Motocross fans are sure to be thrilled and amazed by M.O.B. FMX performances on both days. Talented professional riders will launch 70 feet through the air while performing an arsenal of insane aerial tricks that can only be described as amazing! Each rider will make sure they get attendees’ blood pumping with their one-of-a-kind tricks to a heart pounding soundtrack. After each performance there will be autograph and photo sessions so fans of all ages can get up close and personal with their favorite riders.
  • RC Racing and Crawling – For RC racing enthusiasts this year’s Expo has not one, but two tracks. Cen Racing will demonstrate traditional RC racing with professional drivers taking scale models of the vehicles they drive in real life through all the turns on a specially built RC course. RCP Crawlers will let attendees try their hand at racing RC vehicles up, around and over a rock course just like the big buggies outside.
  • ATV/Outdoor Showcase – The ATV/Outdoor Showcase returns this year with even more four-wheeled fun packed into the display, courtesy of ATV, ATV Sport and Camping Life magazines. Here attendees and ATV fans will find the latest in ATV buildups, aftermarket parts, accessories and gear, as well as side-by-sides and all-purpose utility vehicles. Attendees can enter ATV Sport magazine’s “Ultimate Sport Quad Giveaway” where one lucky winner will take home the grand daddy of all ATVs. Additionally, Camping Life Magazine will give away a camping package stacked with everything for the great outdoors.

The Off-Road Expo presented by Toyota will take place Saturday, October 6, from 9 a.m. –7 p.m. and Sunday, October 7, from 9 a.m. – 5 p.m. Held at the Pomona Fairplex, located at 1101 W. McKinley Avenue in Pomona, Calif., admission to the event is $12 for adults, $5 for children 6-12 and children 5 and younger are free. Lowest ticket prices are available online at www.offroadexpo.com; $2 off discount coupons are available at Discount Tire Centers and participating off-road retailers. For more information and to purchase advance tickets, please visit www.offroadexpo.com.

Fueled by Advanstar
Advanstar Communications (www.advanstar.com) is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, offering a dominant portfolio of 7 magazines including new titles Big Twin Dealer, Off-Road Business and Dirt Sports; 15 targeted supplements and buyers guides; 16 consumer events including leading brands Off-Road Expo, the largest off-road consumer show series in the country and the International Motorcycle Shows, the largest consumer motorcycle event series in the world; 3 trade shows including Dealer Expo, voted a 2005 Tradeshow Week Fastest 50 tradeshow winner; 14 Web sites, and 42 training manuals for vehicle industry professionals, trade buyers, and enthusiasts. Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service and repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track - keeping them passionate, competitive, and connected.


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