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Yamaha Motor Corp., U.S.A. Hires New ATV/SxS Department PR Manager

Van Holmes
Van Holmes

Cypress, CA – October 1, 2007 -- Yamaha Motor Corporation, U.S.A. today announced the hiring of Van Holmes as public relations manager for the company’s ATV/Side-by-Side (SxS) Department.  Among his responsibilities, Holmes will serve as the department’s new primary media contact.

“Yamaha is the leader in the ATV and SxS industry with a great brand, a stellar reputation and the toughest, most capable vehicles,” Holmes said.  “This is an exciting time to work at Yamaha as the company continues to roll out innovative new vehicles while promoting safe, responsible riding and sustainable riding areas.”

“We’re excited to have Van come on board as the new Yamaha ATV/SxS Public Relations manager,” said Yamaha ATV/SxS Marketing Manager Steve Nessl.  “Van’s PR experience combined with his enthusiasm for Yamaha’s brand and product makes him a perfect fit in his new role.”

Holmes joined Yamaha’s Motorsports division this September bringing with him more than seven years of corporate communications and public relations experience.  He had been consulting with Yamaha’s ATV/SxS department since March of 2006.  He will work out of Yamaha’s Cypress, California, headquarters, and media can reach him directly at 714-761-7370 or

About Yamaha:
Yamaha ATVs and SxS vehicles are designed, engineered and built tough! Yamaha Motor Corp., USA was started in 1977 and is a Japanese-based, wholly owned subsidiary of Yamaha Corporation. Yamaha Motor Corp., USA headquarters are located in Cypress, California. For more information on Yamaha, visit

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