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Randy Moeller added to Cabela's Brand Management Team

Randy Moeller
Randy Moeller

SIDNEY, Neb. - Cabela's recently hired industry veteran Randy Moeller to serve as marketing manager in the company's Brand Management Department.

In this newly created position, Moeller will oversee Cabela's strategic partnerships, working closely with advocacy organizations, shooting groups and outdoor associations to emphasize Cabela's commitment to the conservation and protection of wildlife, wild lands and the sporting heritage. He will also be responsible for aligning and integrating Cabela's partners into the Company's brand, marketing and growth strategies.

Moeller comes to Cabela's with more than 20 years experience in the outdoor industry, most recently as director of outdoor marketing for Sports, Inc., a sporting goods buying group with over 200 independently owned outdoor sporting goods retailers from coast to coast. Moeller was responsible for vendor negotiations with more than 600 vendors, as well as marketing strategies. His experience also includes 10 years with Remington Arms Company. Prior to his time at Remington, Moeller served as the Director of Competitions with USA Shooting and Director of International Competitions for the National Rifle Association. Moeller brings a passion and knowledge of many aspects of the outdoor industry with him to Cabela's.

About Cabela's Incorporated
Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB Visa credit card, which serves as its primary customer loyalty rewards program.

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