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FISHER'S ATV WORLD FEATURES THE  NOHVCC IN UPCOMING EPISODE
Show is scheduled to appear on the Outdoor Channel Dec. 31

The National Off-Highway Vehicle Conservation Council President of the Board Directors, Dan Kleen, and Executive Director Russ Ehnes, recently hosted the award-winning television show Fisher's ATV World for a scenic Montana wildlife adventure ride which will be airing December 31 on The Outdoor Channel. During the episode, both Kleen and Ehnes had ample time to explain what the NOHVCC was all about and what the organization has to offer OHV enthusiasts throughout the country.

"I'd like to thank Fisher's ATV World for doing such a great job in helping us spread the word about the NOHVCC," said Ehnes after previewing the segment before broadcast. "We showed them some great mountain trail riding and they gave us an excellent platform to reach grassroots riders all over America. It's clear to me that the producers of the show understand how important land-use issues are to the overall health of the sport and look forward to seeing more news on that front appearing in the show in the future."

The ride took place at the Bull Run Guest Ranch near Cascade and provided plenty of opportunities to capture wildlife and spectacular Big Sky Country scenery on camera.

Melissa Fisher, Executive Producer of the show, reports that they got enough additional footage from their extensive interviews with Kleen, Ehnes and Duane Taylor from the Motorcycle Industry Council (MIC) that there will be even more from that trip showing up in later episodes, including a piece on ATVs and disabled riders.

The Outdoor Channel currently reaches over 30 million households through cable and satellite networks. The episode featuring the NOHVCC is their first with their new association with The Outdoor Channel. Previously in 2007 the show ran in syndication on a wide variety of channels, but now will be shown exclusively on The Outdoor Channel where 26 new episodes are scheduled to run.

In addition to being shown on cable and satellite, the episode will very likely be offered as a broadband broadcast on the The Outdoor Channel's website where it will be available free 24/7 soon after broadcast with the click of a mouse at  The Outdoor Channel broadband link.

Show Times for Fisher's ATV World; NOHVCC/ Montana Adventure Episode

Monday, December 31, 2007..............5:30 p.m., 8:30 p.m., 1:00 a.m. (Eastern Time)
Monday, March 31, 2007  (re-air)........5:30 p.m., 8:30 p.m., 1:00 a.m. (Eastern Time)

About Fisher's ATV World
Winner of Ten Telly Awards in 2006, Fisher’s ATV World features host Brian Fisher on ATV excursions across and the country and around the world. Get first hand information from key industry leaders plus helpful tips and information on new product development for the ATV Industry. Fisher’s ATV World hopes to expand positive awareness of safety issues, promote good family values, and encourage riders to get involved.

About The Outdoor Channel
The Outdoor Channel is a network targeted to the outdoor enthusiast! They originally launched in April 1994 and currently have over 30 million subscribers, according to Neilson Media Research – Dec ’06. The Outdoor Channel has Cable Distribution in every U.S. DMA and is carried by both DirecTV and Dish Network with Analog, Digital, and HD Service.


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