SnoPro Trailers Gearing Up to Serve Northeastern
Motorsports Market in 2008
SnoPro trailer nearing completion.
Frame asembly in the welding shop.
WINSLOW, Maine (Jan. 4,
2008) - One of the nation's most
respected and popular manufacturers of aluminum
trailers has its sights locked on a high-profile
target for 2008. SnoPro Inc., based in Winslow,
Maine, builders of SnoPro snowmobile trailers
and CargoPro automotive trailers, is gearing up
to service the region's rapidly-expanding
With 100 skilled employees working out of the
former Kimberly-Clark paper mill facility,
SnoPro produces America's most comprehensive
line of all-aluminum trailers for use on a
year-round basis. Unlike steel or galvanized
trailers, aluminum is light, extremely durable
and puts less stress and strain on your tow
vehicle while helping to extend fuel milage. And
since today’s snowmobilers and racers are
concerned with image, aluminum makes sense
because it maintains a nice finish throughout
"Our trailers not only look nicer than a
steel unit, but they last forever and maintain
their value," said SnoPro Inc. President Bill
Cleaves. "We feel our trailers are well suited
to meet the needs of racers around the region.
Our SnoPro line is designed especially for
winter use, and the teams already using our
CargoPro trailers for their stock cars are very
happy with them. Our construction methods and
high-quality materials translate to a better
product for the consumer. We have a quick
turnaround time, so dealers and customers don’t
have to wait. Our ability to build custom
trailers suited to individual needs should
appeal to many race teams."
SnoPro has already made their presence known
on the Rock Maple Racing (RMR) snocross circuit
this winter. The company’s newest flagship
trailer is a 53-foot custom stacker designed and
built specifically for Auburn-based Wallingford
Racing. This Central Maine group is the new
factory-supported Arctic Cat team, hauling
limited-production 2008 Sno Pro 600 race sleds
all over the northeast from December to early
The Wallingford Racing team transporter is
arguably one of the top units of its kind in New
England. Among its many features is an internal
lift deck in the heated 30-foot shop area;
heated living quarters with oak cabinets,
microwave oven and mini-fridge; a queen-sized
loft bedroom area and ample room for six adults
to sleep comfortably.
CargoPro 44 foot custom trailers.
Frame assembly in the welding shop.
"We've been very pleased with our new SnoPro
trailer," said team owner Mark Wallingford. "We
added two riders this year and signed on with
Arctic Cat to represent them in the East. We
needed a trailer with room, lots of heat, lights
and spacious living quarters. We got all that,
along with a durable, lightweight trailer we can
use for years to come. SnoPro trailers are ideal
for the race team that wants a high-quality
aluminum unit. I 'd recommend them to any team."
On the automotive side, CargoPro trailers
have a similar reputation for ease-of-towing and
user-friendly design. With more and more stock
car racing teams electing to go the enclosed
trailer route, the time has come to consider
CargoPro for your next purchase. Whether you
haul a Late Model around the American-Canadian
Tour circuit, a Pro Stock on the PASS tour, or
just pull a Strictly Stock machine to your local
track on Saturday nights, the light weight,
durability and modern design of a CargoPro
trailer is the right choice.
"We've come a long way in gaining market
share within motorsports circles in recent
years," adds Cleaves. "Our goal is to become the
top selling aluminum trailer on the East Coast.
There are stock car teams, snowmobile racers and
trail riders alike that can enjoy our product.
We build a solid trailer and service our
customers. That should carry us forward and help
to achieve our goals."
SnoPro Inc. was founded in 1995 by Cleaves
and started out in his garage in Liberty, Maine.
After several years of rapid growth and careful
expansion, Cleaves sold the company to Swedish
giant Thule in 2004. In late 2007, Thule revised
their marketing strategy for this type of
trailer which allowed Cleaves a chance to buy
back the company. Since re-taking the reigns in
August, he has hired more workers, implemented
an aggressive marketing strategy and kicked
production into high gear. As more and more
snowmobilers/racers discover the advantages of
aluminum trailers, SnoPro's dealer network grows
to accommodate consumer demand. It's a growth
spurt that puts smiles on Maine workers and the
customers who purchase their products.
For more information about these world-class
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