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Fisher's ATV World

Fisher’s ATV World Announces New Venue for 2008 Viewing Season and Debut of Second Show

Dover, PA – January 22, 2008 – Fisher’s ATV World has entered an agreement with Versus for the upcoming 2008 viewing season and will debut the addition of a second show called Fisher’s ATV Adventures.

Supplementing the traditional show features, Fisher’s ATV World will launch a new show called Fisher’s ATV Adventures.  The extra show format will feature the same “Keepin’ it Real” style with which fans are familiar yet will place more emphasis on adventures, travel destinations, industry tips, trends with industry leaders, plus “behind the scenes” factory tours.  Fisher’s ATV Adventures will debut in July 2008, exclusively on Versus.

Versus

Fisher’s ATV Adventures will focus on rides throughout the world.  Filming of episodes for the show has already taken the Fisher’s Crew to exotic locations such as Mexico and Hawaii.  Viewers of Fisher’s ATV Adventures will learn valuable tips that will save them time and money with the added bonus of getting first-hand information on the latest technology in the ATV industry.

Brian Fisher, Host/Executive Producer says of the partnership with Versus, “We are proud to bring Fisher’s ATV Adventures to the Versus network.  As a leader in outdoor programming, our viewers will have the additional opportunities they are requesting to see us on the networks.  We are committed to maintaining positive exposure in the industry.”

Fisher’s ATV Adventures features Brian Fisher, a long time ATV Enthusiast with a love of travel and adventure.  Brian takes his role in the ATV industry seriously; he was certified as an ASI Safety Instructor and PA DCNR ATV Instructor.  A very important aspect of Fisher’s ATV Adventures is the focus on safety and environmental respect.

As part of Versus’ lineup, Fisher’s ATV Adventures will present 20 original episodes (2 airs each week) plus Video on Demand (VOD) on Versus’ website.  Viewers who can’t get enough of Fisher’s ATV Adventures will be able to continue watching Fisher’s ATV World which released 26 original episodes (3 airs each week) in January 2008.

In addition to the unveiling of their new show, Fisher’s ATV has recently redesigned their website and established a new way to connect with their fans through a monthly e-newsletter.  The free, subscription based e-newsletter is a great tool for staying connected with the show and current happenings in the ATV Industry.

About Fisher’s ATV World
Winner of Ten Telly Awards in 2006, Fisher’s ATV World features host Brian Fisher on ATV excursions across the country and around the world.  Get first hand information from key industry leaders plus helpful tips and information on new product development for the ATV Industry.  Fisher’s ATV World hopes to expand positive awareness of safety issues, promote good family values, and encourage riders to get involved.

About Versus
Versus (formerly OLN) is a network targeted to the outdoor enthusiast and real competition in all its forms!  This network is the national cable home of the National Hockey League (NHL) and the Stanley Cup Playoffs, as well as best-in-class events like Tour de France, The Dakar Rally, Professional Bull Riders (PBR), Professional Boxing, and AMA Motocross.  Originally launched in July 1995, Versus currently reaches 71+ million subscribers.  A wholly-owned company of Comcast Corporation, Versus is distributed via cable systems and satellite operators throughout the U.S.

Fisher’s ATV World is building the dream about the possibilities of where you go and what you can do when it’s just you and the open trail…


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