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Yamaha

Yamaha’s New Informational DVD Features Grizzly 550 FI and Grizzly 700 FI
Two-Sided DVD Pits Yamaha’s 2009 Utility ATVs Head-to-Head with Competing Models

Cypress, Calif. – July 28, 2008 – Yamaha Motor Corporation, U.S.A., has released a new double-sided informational DVD featuring the company’s all-new 2009 model year Grizzly 550 FI and the best selling big bore utility ATV* – the Grizzly 700 FI.  The new DVD, which can be requested for free online at www.yamahaoutdoors.com, provides a comprehensive overview of the new Grizzly 550 FI and the Grizzly 700 FI and delivers detailed head-to-head comparisons against competing models.

“The Grizzly 700 FI is the best selling big bore utility ATV*, and we fully expect the new 550 to come in and dominate the 500-600cc class,” said Steve Nessl, marketing manager for Yamaha’s ATV/SxS group.  “The Grizzly 550 FI is the best new utility ATV out this year and the DVD does a great job explaining our claims.  There’s also a lot of good information on the competing machines in these classes.  Anyone interested in purchasing a utility ATV should take a look at this DVD first.”

The double-sided DVD includes individual information for both the Grizzly 550 FI and the Grizzly 700 FI.  The detailed product overview of the all-new mid-sized utility ATV, the Grizzly 550 FI, reviews specific features and benefits including Electric Power Steering (EPS), comfort, terrainability and toughness.  To prove the 550’s dominance, the new DVD also features it pitted against the best the competition has to offer.  Viewers can watch head-to-head comparisons through real-world situations and maneuvers, demonstrating the strength and versatility of Yamaha’s new 550.

The other side of the DVD offers a similar overview of the features and benefits of the popular Grizzly 700 FI, as well as head-to-head comparisons of how the Yamaha Grizzly 700 FI stacks up against the competition in a variety of realistic riding situations.  Areas of comparison include off-road capability, 4x4 system, transmission, suspension, handling, load capacity, comfort and more.  Both the class-leading Grizzly 700 FI and the 550 incorporate rider-friendly features such as the Ultramatic® automatic transmission and On Command® push-button four-wheel drive system, Yamaha Fuel Injection (YFI) and EPS.

About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1977, YMUS also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.


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