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Polaris

A Ride Site Like No Other!







How do you ride ATVs and Side-by-Sides in the middle of a city? Just ask Polaris! For their Model Year 2009 Dealer Meeting, Polaris created a ride site in a parking lot in Las Vegas. So how do you turn a concrete jungle into an ATV and Side-by-Side paradise? Here are some stats on how Polaris and their Way Out Training Tour team pulled it off.

  • 5000 sq. yards of dirt or 416 dump truck loads
  • 300 sq. yards of rocks or 22 dump truck loads
  • 1024 straw bales
  • 90 – 3000 lb. concrete blocks
  • 3 flat bed loads of logs
  • 3 Water trucks
  • 5 Skid-steers
  • 2 pay loaders
  • 1 Tractor with three- point blade
  • 1 mini-excavator
  • 100 demo site employees

The track featured six separate trails expertly constructed on the 700x300 ft lot with four tunnels/bridges. Seventy-two vehicles were used to highlight the superior ride, handling and acceleration characteristics of six new Polaris models, and provided a ride capacity of 1,000 rides an hour.

With an average daily air temp 105F and pavement temperatures of more than 120F, ride site workers consumed more than a quart of water an hour and rotated jobs to stay cool. To beat the heat, dealers were staged in air-conditioned comfort and the rides combined took the dealers 30 min or less. While it took nine days to set the site up, tear down was done in less than eight hours.

About Polaris
With annual 2007 sales of $1.8 billion, Polaris designs, engineers, manufactures and markets all-terrain vehicles (ATVs), including the Polaris RANGER™,  snowmobiles and Victory motorcycles for recreational and utility use.

 Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser and touring marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

 Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.

 Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.


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