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Featherlite Trailers

Featherlite Launches New Websites Created For Today’s Trailer Customers

CRESCO, Iowa/November 10, 2008—Featherlite Trailers has launched two new interactive websites that are more kinetic and “customer-centric” than ever before. Enhancements include the Featherlite Online Trailer Builder, Request a Quote and Model Comparison features, among many others, as well as a complete aesthetic redesign.

One of the new sites, http://www.fthr.com, focuses on Featherlite’s consumer trailer models – car, recreation, livestock, horse and commercial/utility. The second site, http://www.featherlitespecialty.com, spotlights the dynamic Featherlite business-to-business segments. This includes the famed Featherlite racecar transporters used by NASCAR, IRL and other racing sanction teams. The major portion of the site illuminates the extensive capabilities that Featherlite has designing and manufacturing dynamic mobile facilities for business, corporate, government and professional sports organizations.

Both sites use audio and video extensively to tell the story of the product lines of the nation’s leading aluminum specialty trailer brand, which this year celebrates the 35th anniversary of its first all-aluminum trailer.

One of the most interactive elements of the new Featherlite consumer website is the Featherlite Online Trailer Builder. This online trailer configurator has been implemented for horse trailers first with the other product lines to follow in the future. Online visitors answer a series of questions to receive trailer matches based on their hauling preferences. They can then alter the trailer’s color online before perusing through many popular trailer options to add to their horse trailer.

Throughout the process, the pricing summary will change based on the user’s selections. Upon the completion of building their horse trailer, the web viewer can automatically email their summary of selections to their nearest dealer for the dealer’s best pricing. Or they can print the summary and take it into their dealer for their best deal. The configurator also includes save and send to friend features.

"The new Featherlite web resource will provide customers a smooth, highly intuitive and visually exciting journey,” according to Featherlite spokesman John K. Hall, director of marketing communications. “Visitors can hear and see comments by Featherlite owners addressing key issues of interest to trailer shoppers. Visitors also can review the attributes of Featherlite trailers interactively, selecting elements on which they most want information.”

The new fthr.com website also includes additional means of communication with customers’ nearest dealers, like a feature that allows visitors to get a quote from their closest dealer on a specific model. An enhanced dealer finder allows people to search for their dealer by zip code, state or country. Featherlite has also conveniently added a Google Map for visitors to get directions to their nearest dealer.

According to a survey by the Pew Internet Project, 81% of Internet users look for information online about a service or product they are thinking of buying. “In the 35 years since Featherlite introduced its first trailer, the ways trailer buyers look for information has changed dramatically,” Hall said. “With the new Featherlite websites, we’re allowing trailer buyers instant access to information that is important in their purchasing decision.”

Other additions to the new website include a model by model comparison where potential trailer owners can compare up to three trailer models side by side and print the comparison. Web users will also find tips for selecting a trailer, common trailer terms and definitions and overall more information on Featherlite models, features and options.

Featherlite’s product line of car, recreation, livestock, horse and commercial/utility trailers are sold through an international dealer network of 220. Featherlite specialty trailer are sold through Featherlite’s corporate headquarters, located in Cresco, Iowa.

For more information on Featherlite, visit http://www.fthr.com or www.featherlitespecialty.com.

About Featherlite
Featherlite Trailers has highly diversified product lines offering horse, livestock, car, utility and recreational trailers through an extensive international dealer network. In addition to its "Official Trailer" status of NASCAR, Featherlite is a sponsor of many equine, livestock and motorsports organizations. Featherlite is part of the Universal Trailer Corporation’s family of brands.


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