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Yamaha

Yamaha Supports Disabled U.S. Veterans as Founding Partner of HAVA
Honored American Veterans Afield (HAVA) Grows Through Outdoor Industry Support at NRA Show

CYPRESS, Calif. – May 4, 2009 – Yamaha Motor Corp., U.S.A., teamed with six other outdoor industry-leading manufacturers in 2007 to found a new non-profit organization named HAVA: Honored American Veterans Afield.  As part of its ongoing support, Yamaha is planning to promote and help raise funds for HAVA at its exhibit at the National Rifle Association’s (NRA) Annual Meeting in Phoenix this May 14-17.

“Yamaha is proud to support the veterans who benefit from HAVA’s mission and its activities,” said Steve Nessl, Yamaha’s ATV/Side-by-Side (SxS) group marketing manager.  “As a founding member, Yamaha hopes to help HAVA through our direct contributions as well as fundraising efforts at shows like the NRA meeting.”

Through support from outdoor industry leaders, HAVA continues to grow and in turn support more disabled veterans. The other founding companies include: Smith & Wesson, Crimson Trace, Leupold, Surefire, Hornady and FMG Publications.  HAVA was conceived of and organized by a founding committee of hunting and shooting sports industry executives from these companies.  The organization aims to help the healing and re-integration of disabled U.S. combat veterans back into normal American life through participation in outdoor recreational events and activities.

“It has been very exciting to see such a meaningful grass roots effort rise from within the outdoor industry,” said Tom Taylor, HAVA Chairman.  “The founding companies were all highly committed to this cause and it has led to many other companies, organizations and individuals joining in to help HAVA touch more and more of these American heroes.”

According to its mission, HAVA aims to facilitate a series of hunting and shooting activities for disabled veterans -- offering the veterans a sense of joy and accomplishment and a permanent awareness that these activities are still possible despite disabling injuries.  For more information on HAVA, please visit www.honoredveterans.org.

About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1977, YMUS also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.


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