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Hatfield McCoy Trails

Hatfield-McCoy Trails Selects New Logo Reflecting Its Roots

LYBURN, WV -- A new logo identifying the Hatfield-McCoy Trail System will soon be sprouting throughout Southern West Virginia, and wherever off-road enthusiasts are looking for a good ride.

At its recent quarterly meeting, the Hatfield-McCoy Regional Recreational Authority approved a new logo for the Hatfield-McCoy Trails, and work will begin immediately to roll it out on trail signage, merchandise and billboards.

Beverly Wellman, from Mercer County and chair of the Authority’s Marketing Committee which recommended the change, noted the new logo features the major users of the Trails – ATVs, UTVs and dirt bikes – and its colors and design represent the wood and coal for which the region is known.

HMT Executive Director Jeffrey T. Lusk said the logo would be rolled out over the next six to nine months as it replaces the current “sunburst” design.

The logo was chosen from a series of designs created by Progressity Inc., a Charleston consulting firm providing marketing, design and strategic planning services.

Also at the meeting, Lusk reported on the first quarter financial performance, noting that permit revenue is up 18 percent over the same period last year. “We’re very happy with where we are right now,” he said.

The Authority also welcomed Christy Laxton, executive director of the Wyoming County Economic Development Authority, as a new member filling an unexpired term.

Hatfield-McCoy Trails was created by the West Virginia Legislature to generate economic development through tourism in nine southern West Virginia counties. The system comprises more than 500 miles of off-road trails in six systems scattered over southern West Virginia. Each system is open 365 days a year to ATVs, dirt bikes, select utility vehicles (UTVs), mountain bikes, horses, and hikers. Many of the trail systems also offer community connecting trails that allow visitors to access “ATV-friendly towns.”

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