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2010 PURE Polaris Apparel

Off-road riders know the weather can change at the blink of the eye, and PURE Polaris® is introducing the innovative Off-Road Jacket and complementing Transform Pants, perfect for whatever Mother Nature throws your way. Along with the jacket and pants, riders can protect themselves in style with the new Black and Red Tenacity helmet.

The fully-featured, multi-temperature Off-Road Jacket is windproof and water resistant, yet breathable. It keeps you warm and comfortable in cool weather, and when things warm up, just zip off the sleeves, and open the front and rear vents, and keep on riding. Other features include articulated sleeves with additional elbow padding and adjustable Velcro® waist for flexibility. Side zips and Velcro® wrist adjustments allow for total comfort while in a seated position.

To complement the Off-Road Jacket, PURE Polaris also is offering the windproof and water resistant Transform Pants that zip off at the knees to keep riders cool. Serious riding features include mesh lining, stretch knee panels, removable knee armor, two zip pockets and Velcro® cuff and side adjustments. They also are designed to fit over shorts and jeans.

The new, Black and Red Tenacity helmet features a lightweight, polycarbonate shell with removable liner and is DOT/ECE approved. Mouth, chin, eyebrow and six exhaust vents assure maximum ventilation and a padded chin strap, large eye port and nose guard allows for enhanced visibility and comfort.

These new pieces, along with all of PURE Polaris’ Apparel offerings, which include a full line of helmets, gloves, riding gear and body protection, helps enhance the riding experience with items that are stylish while keeping riders safe.

About Polaris
With annual 2008 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry, and one of the largest manufacturers of ORVs in the world.  Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace.  Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and theCompany is included in the S&P Small-Cap 600 stock price index.  Information about the complete line of Polaris products, apparel and vehicle accessories, is available from authorized Polaris dealers or anytime from the Polaris homepage at

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