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PURE Polaris to Offer Fire and Rescue Accessories

Minneapolis, July 27, 2009 –PURE Polaris today announced it is working with RKO Enterprises to offer a Fire and Rescue solution for Polaris RANGER Side-by-Side vehicles.

Fire and Rescue units across the U.S. and around the world rely on Side-by-Side-mounted equipment to get to hard-to-reach areas. Many of the vehicles used for Fire and Rescue are RANGER Side-by-Side vehicles so Polaris saw the need for a complementary system for their popular Side-by-Side. To offer a premium product, Polaris looked to RKO Enterprise who has more than 60 years of experience designing and building the most advanced and best fire apparatus in the industry. Their products feature exclusive Stainless Steel Precise Butt Welded Piping Systems that come with a lifetime warranty, and similar to Polaris, their products are made in the U.S.A.

“Combining the leader in the utility vehicle fire and rescue apparatus with the number one Off-Road Vehicle Manufacturer creates the ultimate Off-Road Utility Vehicle Fire & Rescue solution,” said Mike Stone, senior product line specialist for PURE Polaris. “RKO’s commitment to high quality products and outstanding customer service makes them the perfect partner.”
The Polaris/RKO Enterprises system for RANGER is constructed of precise full-flow stainless steel piping, highest-quality pump and component choices, stainless steel fasteners, heavy-duty marine and aircraft alloy aluminum parts with a copolymer plastic NFPA fully-baffled fire service tank system, it is the ultimate Fire and Rescue system. It has a Low-amp draw and high-intensity LED lighting for added visibility.

"When Polaris approached us about a partnership we knew right away this was an awesome opportunity for RKO Enterprises. It is quite an honor to work with the leading manufacturer of utility vehicles,” said Keith Olson, president of RKO Enterprises. “RKO manufactures the highest quality skid unit for the utility vehicle, so together we make the ideal team! In our years of development and testing of various utility vehicles, the RANGER outshines all other models."
The Polaris/RKO system will be available at Polaris dealerships nationwide.

About Polaris
With annual 2008 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world.  Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace.  Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at

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