LAUNCHES ONLINE STORE FOR POWERSPORTS
LAURELDALE, Pa. (Aug. 17, 2009) – Yuasa
Battery Inc., a leading manufacturer of
batteries for powersports vehicles, recently
launched an online store to offer the most
popular models from its product line through the
convenience of e-commerce.
The store site, designed by Shopatron of San
Luis Obispo, Calif., is branded like Yuasa’s
website and features order entry and
fulfillment. Consumers may choose to have
purchases shipped directly to them or to a
dealer location to be picked up.
“We always seek better ways to improve our
support to dealers and customers,” said Bruce
Ash, director of OEM & national accounts for
Yuasa Battery. “Offering our most popular
battery models in an online store is one way we
can accomplish this.
A “Buy Online” link appears on the upper
right corner of Yuasa’s website homepage
below the photo of the black battery. The same
link also appears on the lower portion of the
left-side navigation bar on all Yuasa Web pages.
All Web pages for specific models that are
available online include a “Buy Online” link as
well. The “Quick Search” box on the lower left
corner of the Yuasa website homepage includes
“Battery Type,” which links to a search page
www.yuasabatteries.com/battery_search.php. The search page’s drop down menu provides
links to specific battery models.
Yuasa Battery Inc., with headquarters in
Laureldale, Pa., provides batteries and related
accessories to the powersports industry.
Established in 1979, Yuasa Battery is one of the
largest American manufacturers, distributors and
OE suppliers of batteries for motorcycles,
all-terrain vehicles, snowmobiles and personal
watercraft in North America. For additional