VP RACING FUELS
LAUNCHES NEW REDESIGNED WEBSITE
SAN ANTONIO, TX (October 12, 2009) Customers
of VP Racing Fuels will enjoy a whole new user
experience when they visit its newly redesigned
vpracingfuels.com, according to Steve
Scheidker, VP’s Executive Director-Marketing &
Communications. “In addition to fuels that make
more horsepower and torque with reliable
consistency, VP has a true competitive advantage
with a product portfolio of nearly 70 fuel
blends and our ability to custom formulate fuels
for virtually any niche racing application,”
said Scheidker. “But many customers have told us
it can be confusing to determine their best fuel
option with so many available. In response
to this concern, we reconfigured our website to
make it easy for customers to zero in on the
most appropriate VP fuel to meet their needs."
"Because the new site is segmented by racing
application—circle track, motocross or karting,
for example—a visitor need only click on his/her
application to find a list of fuels relevant to
them," Scheidker continued. "No longer will a
motocross rider have to search through drag
racing fuels to find what they're looking for,
or vice versa. The relevant documentation
frequently required by racers and engine
builders such as fuel specs, MSDS forms, Tech
Bulletins, etc. will be easy to find as well."
The new website also makes it easy for
customers to tap into the expertise available on
VP's Tech Support staff. By filling out
and submitting a Tech Question Form online, a
customer can typically expect a response via
email the same day or at least within 24 hours.
There is also a "Frequently Asked Questions"
section where answers to many standard questions
can be conveniently reviewed. And as
always, VP's regional distribution centers and
technical staff are available to personally
consult with customers by phone. A map on
the new site directs visitors to the most
appropriate VP regional distribution center
based on the visitor's location.
As always, VP's nonfuel products will be
available online as well, including its
performance chemicals, specialty lubricants and
fuel handling accessories. "Customers also
will be able to place online orders for our
popular 5-gallon Motorsport Containers or cool
VP apparel, like our 'Mad Scientist' T-shirts or
VP hats, as well as VP banners, pennants, decals
and much more," Scheidker said.
"As in the past, we'll post breaking news on
the site regarding new products, race results
and industry news," Scheidker added. "Over time
we anticipate adding application- or
fuel-specific Tech Tips, Test Results,
Testimonials, etc. with printed reports, photos
and/or videos to clearly illustrate the
performance of VP's fuels relative to different
applications or to our competitors.
Customers also will find a list of race series
in which VP is involved as a sponsor or posts
"We encourage our customers to visit our new
site, check out the new features and let us know
what they think," concluded Scheidker.
"The new design is a quantum leap forward, but
we'll always be open to improvements."
VP has manufactured the best fuels in
motorsports since 1975 and currently fuels not
only many series in North America, but racers
throughout Europe, the Middle East, Asia,
Africa, Australia and South America. VP is the
Official Racing Fuel of National Hot Road
Association (NHRA) Championship Drag Racing,
American Drag Racing League (ADRL), American
LeMans, Atlantic Championship, Formula BMW,
International Hot Road Association (IHRA), Star
Mazda, Super DIRTcar Series, TRAXXAS TORC, UMP
DIRTcar, World of Outlaws Dirt Late Models and
World of Outlaws Sprint Cars, among many others.