Leatt® Introduces New Brand Identity
New logo further establishes company’s
dedication to safety
Valencia, Calif. (Oct. 23, 2009) –
Leatt®, the company that invented the Leatt-Brace®,
is evolving its brand and is showcasing a new
logo. Headquartered in Cape Town, South Africa,
Leatt is a market leader for design and safety
in sports protection.
Dr. Leatt created the cutting edge product
for which the company is now well-known; the
Leatt-Brace®, after witnessing many crash
related neck injuries that could have been
prevented. Developed with the assistance of
several physicians and biomedical engineers, Dr.
Leatt’s brace is used by various motorcyclists,
cyclists, water sports athletes, and kart and
auto racers. The brace functions together with a
quality full-face helmet and helps reduce neck
forces in the event of a crash. Using Leatt’s®
patented Alternate Load Path Technology™, the
brace functions to bring the rider’s head to a
controlled stop and channels the impact forces
away from the neck.
“The new logo is another significant step in
our progress as a company,” said Dr. Chris Leatt,
founder and CEO of Leatt®. “We are excited about
our future and are always looking at new and
innovative ways to embrace the competitive
riders and other customers who use our products.
It is a totally new logo, but with the same
brand dedication, quality and performance that
has gained notoriety. Leatt® always strives for
optimum performance engineering."
The Leatt-Brace® is worn by professional
athletes worldwide, ranging from Mike Day, the
Olympian BMX racer, to Ryan Dungey, the 2009 AMA
Lucas Oil Outdoor Motocross series champion.
Formed from three letter L's, the new logo is
crafted together to form a triangle, symbolizing
the actual Leatt-Brace®, which at the same time,
embraces the people who use it. Moving forward,
the company’s product line will grow beyond its
current reputation for being the one-stop-shop
for neck braces. The new slogan, ‘Engineered for
Performance,’ is prominently echoed in its
appearance. Leatt® products are tough, well-made
and durable, which is all housed under the
appropriate new look. No safety device can
protect from all injury, but an embraced rider’s
safety is improved wearing Leatt®.
Starting with the 2010 product collection,
consumers will see the new brand identity.
Expect More, because competitors do, and so does
Headquartered in Cape Town, South Africa, Leatt®
Corporation designs and markets all types of
personal protective equipment, for motor sports
and other high-impact activities. Utilizing
biomedical engineers and industrial designers,
Leatt is dedicated to extensive product testing,
development and innovations in safety.
Engineered for Performance, products are based
on the patented Leatt-Brace® neck protection
system. Braces include the Moto-GPX brace, for
sports where the torso is unrestrained, and the
Moto-R-brace, for sports where the torso is
restrained. Products are sold through global
distributors and retailers, and are available
for purchase at the
For more information, visit