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Questus hires John Howell as Account Director for American Suzuki

San Francisco, CA (4/16/10) Questus is proud to announce the addition of John Howell as Account Director for American Suzuki Motor Corporation. Howell will oversee the day-to-day responsibilities associated with the account, including public relations; market analysis and he will also be working with Suzuki to develop advertising strategies. In addition, Howell will also focus on supporting Suzuki’s various media relationships.

Prior to accepting the job at Questus, Howell worked for a number of publishing companies in the powersports industry including Hi-Torque Publications, Source Interlink and Transworld Media. Howell was the executive editor of Quad Off-Road magazine at TransWorld for over four years before recently accepting a position as associate publisher at Air Age Media.

“We are thrilled to have John Howell on board to run the Suzuki Motorcycles account,” said Questus co-founder Jordan Berg. “The media landscape has changed, which necessitates new thinking on how to communicate with customers. Howell’s unique experience as an editor and associate publisher allows us to dive deeper into how industry publications affect the customer sales experience. He also brings a high level of expertise in the powersports industry, which will help reignite Suzuki’s PR and advertising efforts.”

Suzuki Communications Manager, Steve Bortolamedi had this to say,  “Suzuki has been dedicated to producing class-leading products, from our GSX-R lineup and our diverse ATV models, to our Boulevard cruiser and exhilarating RM-Z models. With the addition of John Howell to the Suzuki Communications team at Questus, we are excited to elevate our PR group to that same class-leading level.  John has vast industry knowledge and product experience that will be an incredible asset to Suzuki and our business partners.  And when you get to sit down with John, ask him what it’s like to build a KingQuad—he actually once worked on our assembly line at SMAC!”

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