Creative Kids to Enter the “Do the Ride Thing”
Video Contest – $10,000 in Prizes!
Kids Helping Kids Ride Safe/Ride Smart
IRVINE, Calif., July 22, 2010 – With the busy
summer riding season upon us, the ATV Safety
Institute (ASI) encourages kids to enter the “Do
the Ride Thing” Video Contest. Sponsored by
the ASI, the contest runs through September 6,
2010 and offers 10 prizes totaling $10,000.
Students ages six to 18 may enter. The winning
30- and 60-second videos will be used as public
service announcements (PSAs) by the ATV Safety
“What better way to motivate and inform
people – especially kids and their parents –
about the safe and responsible use of
all-terrain vehicles than to have kids create
videos that highlight one or more of the ATV
Safety Institute’s Golden Rules?” said Paul
Vitrano, executive vice president, ASI. “By
harnessing the social networking power of
YouTube, it gives kids the opportunity to ‘Do
the Ride Thing’ and help other kids ride
To enter, kids create a 30- or 60-second
video/PSA, upload it to YouTube, and submit an
entry form on the ASI website. For official
video content requirements, contest rules and
entry forms, visit
There will be three winners in each of the
three age categories: 6-10, 11-14, and 15-18.
1st Place winners earn $1,100, 2nd Place is
$800, and 3rd Place is $600. Plus, all age
categories are eligible to win the $2,500 Grand
Prize. The ten prizes total $10,000. Contest
posters are available for download at
There are nearly ten million ATVs in use
across the United States, being operated by more
than 35 million Americans. Many ATV owners share
their ATVs so it is essential that riders and
non-riders alike understand the importance of
the safe and responsible use of ATVs.
Summer and holidays are a time when children
have more free time to enjoy many activities,
including riding ATVs. Nearly 90 percent of
youth ATV-related injury incidents occur when a
youth is operating an ATV manufactured and
intended for use by an adult. Parental
supervision is a key element to a child's safety
and children under the age of 16 must be
supervised at all times when operating an
ATV. Parents literally hold the key to their
children’s safety. Every ATV has an ignition
key, and when a parent or guardian controls the
key, they control the use.
Consumer Product Safety Commission data show
that 92 percent of all ATV-related fatalities
are the result of warned-against behaviors. The
ATV Safety Institute has eight Golden Rules of
ATV safety that address these behaviors and
apply to all riders.
The ATV Safety Institute's Golden
1. Always wear a helmet and
other protective gear.
2. Never ride on public roads -- another vehicle
could hit you.
3. Never ride under the influence of alcohol or
4. Never carry a passenger on a single-rider
vehicle, nor more than an operator and passenger
on an ATV designed for two persons.
5. Ride an ATV that's right for your age.
6. Supervise riders younger than 16; ATVs are
7. Ride only on designated trails and at a safe
8. Take an ATV RiderCourse; call toll-free at
800.887.2887, or go to
www.atvsafety.org to sign up or try the new
free online e-course.
The All-Terrain Vehicle Safety Institute®
develops rider training programs and promotes
the safe and responsible use of ATVs. The ASI
works to reduce crashes and injuries resulting
from improper ATV use. Formed in 1988, the ASI
is a not-for-profit division of the Specialty
Vehicle Institute of America®. For safety
information or to enroll in the ATV
RiderCourseSM nearest you, visit
www.atvsafety.org or call (800) 887-2887.