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Destination Polaris

Grab Your Helmet and Hit the Trail! Destination Polaris’ Second Season is Here

Minneapolis, September 1, 2010– Last year, Ron Schara Productions and Polaris Industries forged a partnership on Destination Polaris, a program about the passions of America’s off-road riders. The first season brought viewers a great variety of off-road adventure and due to popularity, the show is back for a second season.

From diehard hunters to weekend riders, Destination Polaris is the authority on ATVs and Side-by-Sides. Last season, hosts Jared Christie and Laura Schara, rode along with off-road enthusiasts to discover remote destinations and the best of North America’s trail systems including riding deep in Alaska’s bush country, experiencing the endless sand dunes of Southern California and journeying through Northern Ontario’s largely undiscovered fall trails. Destination Polaris’ second season promises to take viewers to more unforgettable destinations such as the beautiful “Big Sky Country” of Montana, a journey around Lake Superior and the gorgeous trails of Utah to give them a riding experience like no other.

"Polaris is a company founded and led by off-road riders, so the riding experience is very important to us,” said Jan Rintamaki, marketing director of the Polaris Off-Road Division. “Destination Polaris brings our passion for off-road riding to Outdoor Channel viewers so they can share our culture and love for the outdoors.”

Destination Polaris airs on Outdoor Channel, on Mondays at 6:30 and 9:30 p.m., and Tuesdays at 2:30 a.m. Eastern Time. For more information on the show, go to www.destinationpolaris.com.

About Polaris
With annual 2009 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

About Ron Schara Productions
Ron Schara Productions, an Emmy award winning television production company, has operated since 1995 and is a leader in producing outdoor variety programming. The company stays true to its vision… ”To tell Inspirational stories about the outdoor experience that illuminate the priceless value of the natural world”. With television properties on major television networks, RSP uses it’s unique storytelling and photojournalistic style to entertain outdoor enthusiasts across the Unites States and Canada. Networks include: NBC, ESPN2, Versus Network, The History Channel, FOX and The Outdoor Channel.

For more information, please contact Kelly Jo McDonnell at #952-545-9471 X200 or at Kelly@mnbound.com


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