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ATV Safety Institute

ATV Safety Institute Banner Ads to Help Build Awareness About Free E-Courses
Age-Specific Courses Teach ATV Safety to Adults, Teens and Youth

IRVINE, Calif., Nov. 4, 2010 – The ATV Safety Institute is launching a series of new online banner ads to promote its free, interactive ATV safety courses at

The banner ads come in a variety of sizes, with various messages and are available at no charge to retailers, manufacturers, distributors, riding clubs, youth groups, media and others interested in ATV safety. They are designed to be posted on websites and link to the ASI E-Course registration page.

The ATV E-Courses are customized for three specific groups: adult, teen (12-15 years old) and youth (6-11 years old). The adult E-Course also includes tips and advice for parents and guardians to coach and supervise youth throughout their ongoing learning process.

“We'd like to see everyone with a website and a stake in ATV safety help us spread the word about this free online training,” said Ray Ochs, director of training systems for the ATV Safety Institute. “Our interactive E-Courses can help riders of all ages and experience levels. They are great preparation for our half-day, hands-on ATV Safety Institute RiderCourse and they are a good way to refresh your knowledge. However, online training is certainly no substitute for the real-world experience gained through an actual RiderCourse.”

Each self-paced ATV E-Course runs about two hours and focuses on ASI’s Golden Rules as well as general ATV knowledge and riding fundamentals. The online courses include riding-experience videos from a first-person point of view, animation, and interactive learning exercises and quizzes to self-test knowledge gained. Users can bookmark the courses, take a break at any time and resume later where they left off.

Each E-Course will cover the ATV Safety Institute's Golden Rules:

  1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants, over-the-ankle boots, and gloves.
  2. Never ride on paved roads except to cross when done safely and permitted by law - another vehicle could hit you.  ATVs are designed to be operated off-highway.
  3. Never ride under the influence of alcohol or drugs.
  4. Never carry a passenger on a single-rider ATV, and no more than one passenger on an ATV specifically designed for two people.
  5. Ride an ATV that's right for your age.
  6. Supervise riders younger than 16; ATVs are not toys.
  7. Ride only on designated trails and at a safe speed.
  8. Take a hands-on ATV RiderCourse and the free online E-Course. Visit or call 800.887.2887.

The Specialty Vehicle Institute of America® promotes the safe and responsible use of all-terrain vehicles through rider training, public awareness campaigns and state legislation. Additionally, the SVIA works to preserve access to off-road lands and expand riding opportunities. The SVIA is a resource for ATV research, statistics and vehicle standards. Accredited by the American National Standards Institute (ANSI), the SVIA develops standards for the equipment, configuration and performance requirements of ATVs.

Based in Irvine, Calif., the SVIA is a not-for-profit industry association sponsored by Arctic Cat, BRP, Honda, Kawasaki, KTM, KYMCO, Polaris, Suzuki, Tomberlin and Yamaha. Visit the SVIA online at For safety information or to enroll in the ATV RiderCourseSM nearest you, visit or call (800) 887-2887.

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