Membership Doubles as Organization Offers New
OGDEN, Utah (March 17, 2011) — The nonprofit
organization Tread Lightly!® has doubled its
membership over the last year after offering
several new benefits—including significant
discounts on insurance, Goodyear tires, and new
Chrysler, Jeep®, Ram Truck or Dodge vehicles.
Lori McCullough, Tread Lightly!’s executive
director, also attributes the rapid increase to
growing concern over potential loss of access
for outdoor recreation.
"We haven’t seen a rise in membership like this
since the early 90s," said McCullough.
"There has never been a better time to be
involved—not only are we offering substantial
new benefits—but Tread Lightly! has also created
some outstanding campaigns and programs that are
gaining considerable notice among enthusiasts
and industry leaders."
This week Tread Lightly! announced a new
Individual Membership structure comprised of
three levels of involvement.
Individuals can pay $25 for a one-year
membership and are offered a $100 rebate on
select sets of four Goodyear Wrangler tires from
Goodyear. These members are also eligible
for a discount on a new insurance policy from
Foremost Insurance Group, who specializes in
off-road and recreational vehicles.
The second level is a new three-year membership
for $60. Those signing up as three-year
members can take advantage of the Chrysler
Affiliate Rewards Program and receive 1% below
Factory Invoice (The Factory Invoice price can
be up to thousands below MSRP) on any Chrysler,
Jeep®, Dodge or Ram Truck purchase or lease.
Full details can be found at
Also new is a third level of membership – a $500
lifetime membership – for those planning to make
a long-term commitment to Tread Lightly!'s
All members are entered to win four times a year
for a series of outdoor gear packages.
Certain members can also be eligible to apply
for a grant from the new "Tread Lightly!
Stewardship Grant Program," which will give a
series of grants to groups and individuals
organizing clean ups and small maintenance
Outdoor enthusiasts simply interested in
pledging to recreate responsibly can sign up as
a "Friend" for free. Total membership
including Friends has topped 8,000 this year for
Tread Lightly!, and the organization hopes to
double membership again by 2012.
All those interested in becoming members of
Tread Lightly! or learning about additional
benefits can sign up at
About Tread Lightly!
Tread Lightly!, Inc. is a national nonprofit organization with a mission
to promote responsible outdoor recreation
through ethics education and stewardship.
Tread Lightly! is the nation's signature ethics
message for all outdoor enthusiasts—especially
those that use motorized vehicles. The
organization also offers unique training and
restoration programs strategically designed to
instill an ethic of responsibility in a wide
variety of outdoor enthusiasts and the
industries that serve them.