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Arctic Cat

ARCTIC CAT LAUNCHES E-COMMERCE WEBSITE FOR U.S. MARKET
Consumers Now Able to Shop Online at www.arcticcat.com

Arctic Cat Launches E-Commerce Website for U.S. Market

Thief River Falls, Minn. (6/1/11) – Arctic Cat Inc. has launched its Parts, Garments and Accessories (PG&A) online store at www.arcticcat.com for the United States market. Consumers now have the convenient option of shopping online for a full range of Arctic Cat PG&A products. These orders may be delivered to homes or a nearby Arctic Cat dealer. Arctic Cat expects to expand the e-commerce site to accommodate Canadian shoppers by late summer.

“We are excited to offer consumers the speed and convenience of our new online store, which will provide access to Arctic Cat’s products and product information at any time,” said Mary Ellen Walker, vice president and general manager of Arctic Cat’s PG&A division. “Our dealers will also benefit by receiving online orders without making the investment in building their own internet store.”

From dirt to snow, Arctic Cat is making online shopping easier to match the perfect product to enthusiasts’ riding style and machine. The benefits of Arctic Cat’s online store include:

  • Convenient 24-7 shopping: Online orders are fulfilled within 24 hours, enabling consumers to receive their order within three to five days.
  • Easy navigation and product search functions: Parts may be located by category, model year or model name, color or size.
  • Secure, confidential and reliable: Built-in security measures protect consumers’ information. The system currently accepts payment with Visa, MasterCard, American Express, Discover and PayPal.
  • For dealer pick-up orders, consumers simply choose a dealership within a 150-mile radius where they will pick up their order.

Arctic Cat selected Shopatron’s Coex Freedom technology to support the e-commerce site’s fulfillment.  The Arctic Cat online store also features - PartStream, ARI’s new, consumer-friendly lookup and ordering system which offers a quick search tool, intuitive illustrations and an extensive collection of parts diagrams dating back to 1974. This feature simplifies consumers’ searches for the exact part required, regardless of the age of their machine.

About Arctic Cat
Arctic Cat Inc., based in Thief River Falls, Minn., designs, engineers, manufactures and markets all-terrain vehicles (ATVs) and snowmobiles under the Arctic Cat® brand name, as well as related parts, garments and accessories.  Its common stock is traded on the NASDAQ National Market under the ticker symbol “ACAT.”  More information about Arctic Cat and its products is available on the Internet at www.arcticcat.com.


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