HELMET INDUSTRY HEADS UP!
Bell Brings In
Jon Eide joins Bell Helmets.
October 24, 2011, Scotts Valley, CA - Bell
Helmets has hired former Scorpion Sports Inc.
National Sales Manager Jon Eide. A 13-year
veteran of the powersports industry, the
branding bellwether makes the move to Bell as
the new Business Development Manager for the
Powersports Division, effective immediately.
"We are very excited to have Jon on our team,"
says Bell's Business Unit Manager Chris Sackett.
"Jon's extensive sales background combined with
his brand building expertise is exactly what we
were looking for at Bell Powersports." Eide's
experience, combined with his passion for the
industry made him the ideal candidate to elevate
Bell's dealer development efforts.
"Jon has a wealth of knowledge in building a
strong independent sales rep force calling on
dealers across the country," adds Bell's
National Sales Manager, Matt Schumann. "We plan
to tap into that knowledge to help expand our
sales force and better reach the dealers with a
targeted and cohesive brand experience," says
"The history of the Bell brand runs deep and is
rich with racing heritage," exclaims Eide. "I am
honored to be a part of the Bell family. Their
commitment to innovation and quality is second
to none!" Having helped build one of the fastest
growing brands of motorcycle helmets and apparel
in the industry, Eide was always well aware of
Bell's heritage as the helmet industry leader
since the brand was founded by racing fanatic
and safety advocate Roy Richter back in 1954.
Although he hasn't been around quite as long as
the Bell brand, Eide has earned his stripes in
the powersports industry. An avid off-roader and
emerging roadracer, he worked on the dealership
level for several years before he made the move
from Eugene, Oregon to SoCal in 2004 to go to
work as one of Scorpion Sports' first employees.
He started as an inside salesperson and quickly
worked his way up through the ranks to become
West Coast Regional Manager in 2005 and then
National Sales Manager in 2010.
"I love working in this industry," concludes
Eide. "You will not find a more passionate group
of people anywhere!"
Check out Bell Helmets full line of products at
About Bell Helmets
Bell Sports has been the preeminent designer and
marketer of branded sports helmets and
accessories for more than 50 years. More world
champions have worn Bell Helmets than all other
helmet brands combined. From Grand Prix racing
through the Indy 500 to Olympic cycling, Bell
helmets have played a vital role in protecting
sportsmen and women for generations. Bell is
committed to supporting the sports we were born
from and the organizations that preserve,
enhance and elevate these ideals. Established
1954. Proven ever since.