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Yamaha Motor Corp., U.S.A., Launches Promotion
with GoPro
Yamaha ATV*
Buyers Receive Free HD HERO2 Camera through May
2012
CYPRESS, Calif. – January 12, 2012 – Yamaha
Motor Corp., U.S.A., has launched a
first-of-its-kind promotion with GoPro, the
world’s most versatile camera, to give away free
HD HERO2 Motorsports Edition cameras to Yamaha
ATV customers in the first half of 2012.
Through the unique promotion, anyone who buys
a 400cc and above Yamaha ATV* by the end of May
will receive a free GoPro HD HERO2 (a $299
value) from Yamaha. Full details are on
Yamaha’s website:
http://tinyurl.com/Yamaha-GoPro
“Yamaha is excited to offer a free HD HERO2
camera to ATV customers in 2012 through this new
promotion with GoPro,” said Steve Nessl,
Yamaha’s ATV/SxS group marketing manager.
“We’ve used the HERO cameras on motocross
tracks, on trail rides, in the sand dunes and
even when out hunting. It’s a great
camera, and we expect this will be an exciting
offer for motorsports and outdoor enthusiasts
alike.”
The HD HERO2 camera can be worn or mounted on
just about anything utilizing GoPro’s numerous
mounts and accessories. This versatility
matches well with Yamaha’s wide ranging ATVs,
from the highest-performance sports ATVs to the
most durable and off-road capable utility 4x4
models.
Yamaha’s Dustin Nelson wore a GoPro camera
while racing his YFZ450R to a record fifth
championship in the 2011 motocross season (http://www.youtube.com/user/quadXracing?feature=watch),
and Yamaha’s Whitetail Diaries (http://www.whitetaildiaries.com/episodes.html)
hunting show on NBC Sports mounts the cameras to
the best selling** big bore utility Grizzly 700
with EPS to capture dramatic action in the
field.
"The versatility of the HERO cameras, and the
quality that the GoPro brand represents, make
this a great fit for Yamaha’s ATV customers,”
Nessl said. “Yamaha produces the most
high-performance, toughest and off-road capable
vehicles, and is an avid supporter of the many
lifestyles in which our products are used.
This new GoPro promotion is another example of
how Yamaha is supporting our customers’
lifestyles and exceeding their expectations.”
The HD HERO2 shoots high quality HD 1080p
video and has numerous still image settings to
capture 11 megapixel photographs that are
magazine-spread quality. GoPro (http://gopro.com/)
also produces a premier line of accessories
including the LCD BacPac, the award-winning 3D
HERO System and the upcoming Wi-Fi BacPac /
Remote Control Combo kit and GoPro App for
mobile devices.
*Eligible models: All new, unused and
previously unregistered 2008-2012 Yamaha ATV
models 400cc and greater. Customer must purchase
eligible model between January 1, 2012 and May
31, 2012. Offer good in the United States
excluding Hawaii.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A., (YMUS) a
leader in the motorsports market, makes the
toughest, most capable and versatile ATV and
Side-by-Side vehicles. The company’s
ever-expanding product offerings also include
motorcycles, outboard motors, personal
watercraft, snowmobiles, boats, outdoor power
equipment, race kart engines, accessories,
apparel and much more. YMUS products are sold
through a nationwide network of dealers in the
United States.
Headquartered in Cypress, Calif., since its
incorporation in 1976, Yamaha also has
facilities in Wisconsin and Georgia, as well as
factory operations in Tennessee and Georgia. For
more information on Yamaha, visit
www.yamaha-motor.com.
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