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Polaris Hires Retail Executive, Strengthens Adjacency Focus
New leadership for Parts, Garments and Accessories facilitates strong focus
on Small Vehicles, enabling accelerated growth for each business

MINNEAPOLIS (February 6, 2012) — Polaris Industries Inc. (NYSE:  PII) today announced the hiring of Steve Eastman, former president of, to lead its Parts, Garments, and Accessories (PG&A) business.  This appointment allows Scott Swenson, who previously ran both PG&A and the Company’s Small Vehicles business, to focus his attention on establishing a strong Polaris presence in the $4 billion small electric vehicle market.  After a record year in 2011, Polaris expects these businesses to strongly contribute to its future success.

“Our Small Vehicles and Parts, Garments and Accessories businesses are vital to the company’s success and we are committed to pursuing growth in these markets,” said Scott Wine, Polaris CEO.  “In order to achieve these aggressive goals, we need talented leaders dedicated to each business.  Hiring Steve to lead PG&A, thereby allowing Scott to devote his efforts to Small Vehicles, puts two strong executives in position to drive outstanding results.”

Polaris anticipates rapid growth in its PG&A business during 2012.  Eastman will lead this work as vice president of Parts, Garments and Accessories.  Eastman is an innovative leader with more than 30 years of business experience.  In his most recent position, as president of, he was responsible for growing and managing a $1.3 billion business and leading a team of more than 1,000 global employees.  While at Target, he managed strategy development and execution, merchandising, operations, distribution channel management, marketing, and e-commerce, experience that will be directly relevant to his new position with Polaris.

Scott Swenson was promoted to vice president of Small Vehicles in 2011, while retaining his existing role as vice president of Parts, Garments & Accessories.  Eastman’s hiring transitions Swenson out of PG&A, allowing him to focus on building the Small Vehicles business, a critical component of Polaris’ long-term strategy.  Swenson began his Polaris career as Assistant Treasurer in 1998 and his leadership has been instrumental in the success of the Company’s snowmobile and PG&A businesses.  He will continue to lead Polaris’ retail financial services group.

About Polaris
With annual 2010 sales of $1.99 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs), the Polaris RANGER® Side x Sides, snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P MidCap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at

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