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OGIO

OGIO REVEALS REDESIGNED 2012 ATV COLLECTION
New Bags Offer the Ultimate in Performance for ATV Riders

Honcho Rear

Burro Front
SALT LAKE CITY (March 14, 2012) – OGIO, the innovative designer of bags with unique styling and intelligent design, today launched its new 2012 ATV Collection, with ATV rack bags Honcho and Burro at the forefront of the adrenaline-fueled Power Sports collection. Built to take on even the roughest and steepest of trails, the durable gear bags can be securely strapped onto ATVs.

The Honcho and the Burro are both available in front or rear styles, engineered with heavy grade materials with a rigid aero construction that holds its shape even when empty. Loaded with features for the most discriminating ATV rider, both styles include custom molded exterior compartments, a zipper less main storage compartment for easy access, and multiple expandable internal compartments for storage with a collapsible divider. The Burro Rear features a weather-resistant, expandable molded top to fit a cooler inside while the Honcho Rear includes a removable external cooler bag.  The new Dust Gasket seal closure system adds the ultimate protection from adverse weather conditions such as wind, rain, snow or mud to both.

"When redesigning the ATV riding bags, we took a look at the needs of ATV riders and the features that matter most to them – durability and convenience,” said Mark Kuryak, Global Vice President, OGIO. “With the Honcho and Burro, ATV riders can ride harder, longer and more confidently knowing that their gear is securely strapped down and protected whether they’re contemplating hilly desert terrain or bouncing around a rough forest trail.”

The Honcho includes additional touches such as an internal zippered, water-resistant mesh pocket, four small and two large internal mesh pockets, an adjustable/removable cinch strap system for extra storage, and oversized bungee “Lid Lockers” to keep the bags closed even during the fastest or steepest of rides. The back of the Honcho bag also includes a padded back rest and an external insulated weatherproof bag.

The Honcho Front retails between $180-200 and the Honcho rear ranges from $230-$250.  The Burro Front retails from between $150-160 and the Burro Rear ranges from $170-190.  Prices for all models vary based on the two available color styles, Stealth or Mossy Oak Camo.  All of the ATV Rack Bags will available on March 20th, 2012 and can be purchased at retailers nationwide as well as online at www.ogio.com.  For more information, please visit www.ogio.com or join us on Facebook at www.facebook.com/OGIOinternational.

ABOUT OGIO
OGIO International, Inc. is a global leader in bag design recognized for collections showcasing uniquely styled and infused with intelligent design. An award-winning brand, the company received two gold medals by Golf Digest in its 2010 "Hot List" issue for its cutting-edge golf bag line and was also selected as the official team travel gear for the 2010 U.S. President's Cup. Founded in 1987, the private, Utah-based company distributes products worldwide under the OGIO brand name, and operates an original equipment manufacturer division to produce gear bags for other internationally known brands. The brand's collection includes an extensive line of motocross bags, golf bags, lifestyle packs, messenger bags, business cases, school packs, travel bags, motocross hard goods, and other active gear. Additionally, OGIO has relationships with a roster of athletes that includes Aaron Baddeley, Travis Pastrana, Bob Burnquist, Fred Couples and a list of more than 100 Pro Tour golfers that travel with OGIO bags. For more information, visit
www.ogio.com.


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