IRVINE,
Calif. - After a 12-year run of continual sales growth and
industry leadership, Kawasaki Motors Corp., U.S.A., is
replacing the number one selling Mule 2500 series off-road
utility vehicles with the all-new Mule 3000 series for 2001.
More than just a name change, the two-wheel drive Mule
3000, four-wheel drive Mule 3010 and turf-friendly Mule 3020
feature dramatic new styling that incorporates
ergonomically-placed controls and a host of changes that will
keep Kawasaki at the forefront of the utility vehicle market.
The all-new Mule 3000 series features fashionable pickup
truck styling for a strong and modern appearance. At the touch
of a button, the hood above the rugged-looking grille can be
lifted to reveal a large storage compartment. Fenders are
bulged and rounded to provide additional protection from mud
and debris. The cargo bed siderails are taller, and new lever
latches grace the tailgate for easier operation. And like all
other Kawasaki utility vehicles, the Mule 3000, Mule 3010 and
Mule 3020 each feature a tiltable cargo bed, four-wheel
independent suspension, fully automatic transmission and bench
seat.
Complimenting the new look are ergonomically-placed,
car-like controls. The forward-reverse shift lever is located
within easy reach on the automotive-style dash; on the Mule
3010, one convenient lever also permits the operator to select
forward or reverse as well as two-wheel or four-wheel drive
operation.
A sturdy passenger-side grab rail is mounted to the cab frame,
and a horn and 12VDC outlet are now standard. In addition, a
new glove box has been designed into the dashboard and the
parking brake and coolant temperature warning lights are
easier to see.
Numerous changes have been made to the Mule 3000 series
engine and powertrain. Cooling for the 617cc 90-degree
four-stroke V-twin engine has been improved by utilizing a
larger radiator and fan. A new digital electronic ignition
system optimizes spark timing and engine efficiency has been
improved by use of a new double-barrel carburetor with dual
intake tracts.
Transferring power from the Mule's engine is a new
continuously variable transmission (CVT). In conjunction with
the engine upgrades, the new CVT provides a wider ratio for
more pulling power and quicker acceleration.
Other new features include mounting tabs on the frame for easy
installation of a winch, 23-inch tires for the 3000 and 3010
models, stiffer springs on the independent strut-type front
suspension, and the color for the body work is molded in to
help prevent scuffing.
Kawasaki conducted extensive market research to determine
what demographic groups were buying utility vehicles and
discovered that while the Mule is still popular with heavy
industry and agriculture, there are several new groups buying
Mule utility vehicles for lifestyle or recreational purposes.
"Ten years ago the typical Mule buyer was a farmer who
had several hundred acres of land to tend," said Mark
Kelly, vice president, ATV and Utility Vehicle Division,
Kawasaki Motors Corp., U.S.A. "Today's Mule buyer might
be a horse breeder, or simply want a convenient way to get to
a favorite hunting spot."
Evidence of the Mule's rising popularity among these new buyer
groups is also seen in the growing number of competitors who
understand potential for off-road utility vehicles.
"We welcome new competitors to this market, because it
serves to highlight the distinct look and performance of the
Kawasaki Mule," said Kelly.
"We anticipate that the new look and features of the
Mule 3000, Mule 3010 and Mule 3020 will draw even more
interest from people who are realizing the benefits of owning
an off-road utility vehicle."
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