For Immediate Release
June 12, 2001

Buffalo, NY - Goodyear Dunlop Tire North America is pleased to announce the launch of a new web site dedicated to Dunlop Motorcycle Tires.

This new Web site, located at www.dunlopmotorcycle.com, offers a clean, high-impact design and very intuitive navigation, with a stunning depth of motorcycle imagery. The new site allows customers to easily access tire information for their particular application, and is also full of useful tire tips, racing imagery and information, and features that offer insight into the sport of motorcycling.

"Dunlop is the leader in the motorcycle tire field," said Mike Buckley, vice president of Dunlop Motorcycle Tires. "We wanted a site that reflected our leadership position through high-quality design and innovative content. Dunlop has a great story to tell, and this new site allows us to tell our story in ways that were not available to us before. It also provides customers with a convenient means to communicate with the company. Dunlop places great value on the input received from the people who know our tires. This innovative site provides another important avenue for feedback from our customers. At the same time, it's fun to navigate around the site, and the racing section contains exciting photography and biographies about the racers who take our products to new heights."

"We followed the philosophy that a web site should be as intuitive to use as a book," said Ken Vreeke, principal at Dunlop's advertising agency Vreeke & Associates. "We wanted to capture the excitement of motorcycling while allowing users to quickly and easily access information about Dunlop tires, the company's rich history, racing and other fun features. Additionally, the site architecture had to be flexible enough to accommodate an ongoing stream of changes, such as new products, racing news, tire tips and other features. No other medium has the flexibility of the web, and this site takes advantage of that with constant updates."

The new Dunlop site balances entertainment and information. A Tire Catalog section offers a complete listing of Dunlop tires by type and application/use. The Fitment Guide steers users to the appropriate Dunlop tire selections as keyed by motorcycle brand, model and year of production. The Information Center contains company information, including a look at Dunlops current advertising campaign, helpful tire tips and safety information, and much more. The What's New section keeps readers up to date with new products, racing updates, features, special contests and incentive programs, etc. The Racing section is very comprehensive, with action photos and biographical information on Dunlop racers motocross, off-road and road racing. Visitors to the site can also view the photo gallery, which offers a wide selection of your favorite bikes and racers in action.

To experience the new Dunlop Motorcycle Tire site, aim your browser at www.dunlopmotorcycle.com.