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Bombardier, Deere Announce Strategic Alliance For Product
Development
Valcourt, Québec, Canada , January 23, 2003
Valcourt, Québec, Canada and Moline, Illinois, U.S., January
23rd, 2003 - Bombardier and Deere & Company will develop new
wheeled utility vehicles and technologies under a strategic
alliance announced today.
The alliance will combine the efforts of Deere’s Worldwide
Commercial & Consumer Equipment Division and Bombardier
Recreational Products to produce creative new concepts aimed
at expanding the business opportunities for both companies.
The result should provide more and even better products for
their respective customers and authorized dealers.
"John Deere has an excellent history of engineering products
that add to the productivity of our customers," said John
Jenkins, President of Worldwide Commercial & Consumer
Equipment at Deere. "Pooling our resources with a market
leader such as Bombardier strengthens our total investment in
research and development."
The first product resulting from this alliance will be a line
of new John Deere branded utility vehicles derived from a
Bombardier All-Terrain Vehicle (ATV) platform, to be launched
initially in Canada and the United States by the end of 2003.
The products will be manufactured by Bombardier at their
Valcourt, Québec facility.
"Bombardier is very proud of this agreement because it is the
recognition, by a highly reputed global leader such as Deere
and Company, of the quality of our products and of our
leadership position as an innovator," said José Boisjoli,
President of the Snowmobiles, Watercraft and ATV Division of
Bombardier Recreational Products.
Bombardier has been designing and manufacturing utility and
motorized recreational vehicles for over sixty years. While
Bombardier’s Snowmobiles, Watercraft and ATV Division offers
various products for the recreational user, Deere focuses on
products that make customers’ work easier and more fulfilling.
"We believe this alliance is a good fit," said Boisjoli. "In
this effort, we will work together to develop new solutions
for an ever-changing marketplace." "This is an exciting
opportunity for John Deere and Bombardier to jointly leverage
our combined technological expertise," said John Deere’s
Jenkins. "The two companies are similar in size and culture
and both have a history of high quality products supported by
outstanding service and support."
Both companies have targeted the announcement of new products
resulting from this alliance before the end of 2003.
About John Deere
Deere & Company (NYSE: DE) is the world’s leading producer of
equipment for agriculture and forestry, a major manufacturer
of equipment used in construction and lawn, grounds and turf
care, and engines used in heavy equipment. Additionally,
through company subsidiaries, Deere provides financial
services and other related activities that support the core
businesses. The John Deere Worldwide Commercial & Consumer
Equipment Division manufactures and distributes a full line of
lawn care equipment for residential, commercial, and golf and
turf applications. The extensive lineup includes lawn and
garden tractors, walk-behind lawn mowers, hand-held equipment,
GATOR* Utility Vehicles, compact utility tractors, and
commercial mowing equipment.
About Bombardier
Bombardier Recreational Products designs, develops, builds,
distributes and markets utility vehicles, Rotax® engines, Ski-Doo®
and Lynx® snowmobiles, Bombardier™ ATVs, Sea-Doo® watercraft
and sport boats as well as Evinrude® and Johnson® outboard
marine engines and Ficht® direct fuel injection technology.
Bombardier Inc., a diversified manufacturing and services
company, is a world leading manufacturer of business jets,
regional aircraft, rail transportation equipment and motorized
recreational products. It also provides financial services and
asset management in business areas aligned with its core
expertise. Headquartered in Montréal, Canada, the Corporation
has a workforce of some 80,000 people in 24 countries
throughout the Americas, Europe and Asia-Pacific. Its revenues
for the fiscal year ended Jan. 31, 2002 stood at $21.6 billion
Cdn. Bombardier trades on the Toronto, Brussels and Frankfurt
stock exchanges (BBD, BOM and BBDd.F).
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