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FOR IMMEDIATE RELEASE
Contact: Freeman/McCue Public Relations
Phone: (714) 557-3663
JAN
PLESSNER ASSUMES MEDIA RELATIONS POSITION
AT KAWASAKI MOTORS CORP., U.S.A.
 IRVINE,
Calif. (August 7, 2003) — Jan Plessner will join Kawasaki
Motors Corp., U.S.A (KMC) as media relations manager,
effective August 18, 2003. The post, which reports to
Kawasaki’s director of communications, has responsibility for
overseeing all of the company’s editorial media communications
for the brand’s key product categories — motorcycles,
all-terrain vehicles, MULE™ utility vehicles, and JET SKI®
watercraft. Plessner will also play an integral role in the
company’s corporate communications efforts.
Most recently, Plessner served as senior manager, media
relations, for the Specialty Vehicle Institute of America’s
Discover Today’s All-Terrain Vehicles program. She was charged
with broadening the industry’s media presence with national
consumer publications, broadcast outlets, and key market
newspapers.
Before joining the industry association, Plessner worked at
KMC from 1992 through 2001. She was part of the company’s
public affairs department, where she had specific
responsibility for increasing government and public positive
perceptions.
During her 10-year involvement in that capacity, she managed
in excess of $4 million in annual product loans to police and
lifesaving agencies around the country. She also initiated
Kawasaki’s “Operation Challenge,” a community relations
program that was repeated for five years and served to involve
disabled people in watersports activities. The program was
repeated in 36 major markets and generated substantial
newspaper and television coverage.
That program, along with others, was the basis for Plessner
receiving the Watercraft Business Industry Leader Award in
1997.
According to Rodger Howe, director of communications, “The
addition of Jan to our staff signals a move toward a broader
impact for our internal media relations efforts. Her
experience in community relations and public affairs will
strengthen our approach to programs under development and will
add a new dimension to future activities.”
Plessner holds a Bachelor of Arts Degree in Communications,
with an emphasis in Public Relations, from California State
University, Fullerton. After graduation, she coordinated media
relations, graphic design, and special event planning for Fund
Raisers, Inc., Arcadia, Calif. She also worked for
Freeman/McCue, Santa Ana, Calif., KMC’s public relations
agency-of-record. A Laguna Niguel, Calif. resident, Plessner
is active with motorcycles, ATVs, and personal watercraft.
Kawasaki Motors Corp., U.S.A., (KMC) markets and sells at
wholesale Kawasaki motorcycles, ATVs, JET SKI® watercraft,
MULE™ utility vehicles, power products and small engines.
Kawasaki’s tagline, Let the good times roll™, is recognized
worldwide for the spirit of fun, adventure and high
performance that characterizes the Kawasaki recreational
vehicle line. The company and its affiliates employ nearly
2,400 people in the United States, with approximately 400 of
them located at the Irvine, California headquarters.
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