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For Immediate Release
Contact: Gary Medley - Medley Communications
Phone: 503.239.3948
Email:
gmedley@easystreet.com
PIAA to Sponsor
12 Hours of ATV America
BEAVERTON, Ore. – PIAA Corporation, a world leader in
powersports and automotive performance lighting products, has
agreed to be an associate sponsor of the 12 Hours of ATV
America race, a sponsorship that includes cash contingency
awards -- announced PIAA President Richard Churchill.
“PIAA is excited about supporting this prestigious ATV event,”
Churchill said. “This is a great opportunity for us to show
the ATV and Powersports industry that PIAA is serious about
applying its proven lighting technology to the ATV market. In
addition to our event sponsorship, we’re also offering
contingency awards of $100 for first and second place in each
class for those riders using PIAA bulbs or lamps.”
The
only event of its kind in the U.S., the 12 Hours of ATV
America takes place October 25 in Ft. Dodge, Iowa. Its format
is a simple: one ATV, one to three riders, two 6-hour sessions
on a 6-mile course. The second 6-hour session runs from 4 to
10 p.m., which means at least fo ur
hours of after-dark racing, putting a premium on lighting
performance.
Racing classes – A, B or Pro, Industry, and Utility Expert –
are determined by a team's racing experience. At last year’s
inaugural 12 Hours of ATV America, 54 teams entered from 26
different states, plus Quebec, Canada and France. This year,
race organizers expect upwards of 100 teams to compete.
PIAA recently introduced its proven Xtreme White halogen
technology to the growing ATV and scooter market with its PIAA
Powersports H6M OEM replacement bulb. The PIAA Xtreme White
H6M ATV bulb incorporates PIAA’s patented XTRA halogen
technology, which offers greater bulb output without the need
to increase amperage draw. The output of a 35-watt PIAA H6M
illuminates at the equivalent brightness of a standard 55-watt
halogen bulb.
The PIAA Xtreme White H6M is designed as an OEM replacement
bulb for most popular ATVs and scooters. PIAA Xtreme White
bulbs lights at a Kelvin rating of 4150K. For comparison,
sunlight is 5250K a standard incandescent bulb is 2600K.
PIAA has been the acknowledged leader in innovative automotive
products since its founding in 1963. PIAA products, created in
PIAA's Technical Design Center in Japan, are known for their
visionary design, inspired engineering and quality components.
PIAA Corporation, USA is located at 15370 SW Millikan Way,
Beaverton, OR 97005. For a more information, contact PIAA at
503-643-7422 or visit the PIAA website at
http://www.piaa.com/. For
more information on the 12 Hours of ATV American, visit
http://www.atvscene.com/.
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