Contact: Rick Campbell, Publisher
ATV Industry magazine
Motorcycle Industry magazine
775-782-0222 Ext. 15
(800) 576-4624

Hard Rock Café-Louisville partners with ATV EXPO

Gardnerville, NV – July 7, 2004 - The River City will be rocking at the ATV EXPO in October when Louisville's brand new Hard Rock Cafe opens its doors to Exhibitors, Attendees and consumers in the heart of downtown Louisville. The newly opened Hard Rock, located one block from the convention center, has teamed up with ATV-Industry magazine as a partner at the ATV EXPO and will be offering special discounts and offers exclusively to ATV EXPO attendees while they are visiting the 4 day ATV World's Fair.

Additionally, a 10% discount is printed on every consumer ticket. Consumers can purchase their Expo tickets at http://www.ticketweb.com/. Dealers and industry members can logon to http://www.atv-industry.com/ or complete the form located in ATV-Industry Magazine, to register to attend the EXPO at no charge. Check the website often as we have a lot more great news coming your way!

ATV-Industry magazine is the only trade journal serving the burgeoning all terrain vehicle market. Debuting in February of 2002, it is the sister publication to Motorcycle Industry magazine, which began serving the powersports market in 1980 and is the leading trade journal in that market. In February 2003, the company announced the first ever combined ATV trade and consumer show, the ATV EXPO, to be held October 14-17, 2004, at the Kentucky International Convention Center in Louisville.