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FOR IMMEDIATE RELEASE

Contact: Rick Campbell, Publisher
ATV Industry magazine
775-782-0222 Ext. 15
(800) 576-4624

KATHLEEN CLARKE, BLM DIRECTOR TO BE KEYNOTE SPEAKER AT ATV EXPO INDUSTRY MEETING

ATV IndustryGardnerville, NV – July 19, 2004 - Kathleen Clarke, Director of the Bureau of Land Management (BLM), is confirmed as the Keynote speaker at the ATV EXPO and World’s Fair Industry Breakfast to be held at the Kentucky International Convention Center. The Industry Breakfast meeting, which will be the first gathering of the ATV Industry as a whole, will be held October 14, 2004 at 8:00 a.m. before the grand opening of the Expo.

As Director of the BLM, Clarke is responsible for the agency’s stewardship of 262 million surface acres of BLM-managed public land, more than 700 million acres of sub-surface mineral estate across the nation and a budget of about $1.8 billion. The BLM, an agency of the U.S. Department of the Interior, is the nation’s largest land manger and administers a variety of activities on the public land in accordance with its multiple-use mandate.

Ms. Clarke will address an audience comprised primarily of ATV manufacturers, aftermarket companies, dealers/retailers and ATV industry leaders. Critical issues for this $10 to $15 billion per year industry are the importance of providing trails and acceptable riding areas in every state in the union, including on public lands administered by the BLM and the U.S. Forest Service. This informative and significant event will also discuss laws, policies, future federal government plans and riding areas, which are all of great importance to the ATV industry. Ms. Clarke will also hold a Q&A with those attending.

Clarke has served as Director of the BLM since 2001. Previously, she was Executive Director of the Utah Department of Natural Resources. Before that, she served that Department as Deputy Director, starting in 1993. Clarke also worked for Rep. James V. Hansen (R-Utah) from 1987 to 1993 as Director of Constituent Services and Executive Director of Rep. Hansen's office in Ogden, Utah.

The ATV EXPO is being held October 14-17, 2004, at the Kentucky International Convention Center in downtown Louisville KY. For up to the minute information regarding the expo, hotel arrangements or to register, please see our web site www.atv-industry.com.

ATV-Industry magazine is the only trade journal serving the burgeoning all terrain vehicle market. Debuting in February of 2002, it is the sister publication to Motorcycle Industry magazine, which began serving the powersports market in 1980 and is the leading trade journal in that market. In February 2003, the company announced the first ever-combined trade and consumer ATV EXPO.


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